v1.0 to v1.0

---

name: viral-post-writer

description: >

Write viral social media posts that promote affiliate products naturally.

Use this skill when the user asks anything about writing social media content

for affiliate marketing, creating posts for LinkedIn/X/Reddit/Facebook,

promoting a product on social media, writing affiliate content, or mentions

"viral post", "social media post", "content for affiliate".

Also trigger for: "write a post about X", "help me promote X on LinkedIn",

"create a thread about X", "make a Reddit post for X", "draft tweets for X",

"social media content for affiliate program", "how to promote X on social",

"write something that goes viral", "LinkedIn post for affiliate", "X thread

about this tool", "help me sell X naturally on social media".

license: MIT

metadata:

author: affitor

version: "1.0"

stage: S2-Content

---

# Viral Post Writer

Write high-converting social media posts that promote affiliate products without feeling salesy. Each post uses proven viral frameworks, is tailored to the target platform, and includes proper FTC disclosure.

## Stage

This skill belongs to Stage S2: Content

## When to Use

- User wants to promote an affiliate product on social media

- User asks for LinkedIn posts, X/Twitter threads, Reddit posts, or Facebook posts

- User has picked a program (from S1 or manually) and needs content

- User wants "viral" or "engaging" social media content for affiliate marketing

- User asks how to naturally promote a product on a specific platform

## Input Schema

```

{

product: { # (required) Product to promote — from S1 output or user-provided

name: string # "HeyGen"

description: string # What the product does (1-2 sentences)

reward_value: string # "30%" (for context — never shown in post)

url: string # Product website or affiliate link

}

platform: string # (required) "linkedin" | "x" | "reddit" | "facebook" | "all"

angle: string # (optional, default: auto-selected) Content angle — see Viral Frameworks

tone: string # (optional, default: "conversational") "conversational" | "professional" | "casual" | "storytelling"

audience: string # (optional, default: inferred from platform) Target audience description

personal_experience: string # (optional) User's real experience with the product — makes content authentic

cta_style: string # (optional, default: "soft") "soft" | "direct" | "question"

}

```

## Workflow

### Step 1: Gather Context

If not clear from conversation:

1. What product are they promoting? (Check if S1 ran earlier — use `recommended_program` from context)

2. Which platform? (If "all", generate for LinkedIn + X + Reddit)

3. Any personal experience with the product? (Authentic stories convert 3-5x better)

If user just says "write a post for HeyGen" → default to LinkedIn, conversational tone, soft CTA.

If product details are missing, use `web_search "[product name] features pricing"` to research.

### Step 2: Research the Product

Even if product info is provided, do a quick `web_search` to find:

- Recent product updates or launches (recency = virality)

- Common pain points the product solves (hook material)

- Competitor comparisons (contrast = engagement)

- Real user testimonials or reviews (social proof)

Extract 2-3 **specific details** — exact numbers, real features, concrete use cases. Generic "this tool is amazing" posts don't go viral.

### Step 3: Pick the Viral Framework

Select from `references/viral-frameworks.md` based on product + platform + angle.

If user specified an `angle`, use that framework. Otherwise, auto-select:

| Platform | Best Default Framework |

|----------|----------------------|

| LinkedIn | Transformation Story or Contrarian Take |

| X | Thread (Problem → Solution) or Hot Take |

| Reddit | Genuine Recommendation or Problem-Solve |

| Facebook | Before/After or Listicle |

### Step 4: Write the Post

Apply the selected framework from `references/viral-frameworks.md`.

**Critical rules:**

1. **Hook in first line** — reader decides in 1.5 seconds whether to keep reading

2. **Specific > generic** — "saved 4 hours/week on video editing" beats "great tool"

3. **Story > pitch** — wrap the recommendation in a narrative or discovery

4. **Platform-native format** — see `references/platform-specs.md` for formatting rules

5. **One CTA only** — don't overwhelm. One clear next step

6. **FTC compliance** — include disclosure per `shared/references/ftc-compliance.md` placement rules

**Never do:**

- Start with "I'm excited to share..." (LinkedIn death sentence)

- Use "game-changer", "revolutionary", "hands down the best" (empty superlatives)

- Put the link in the main post body on LinkedIn (algorithm penalty)

- Hard-sell in the first sentence

- Mention commission rates or that you're an affiliate (FTC requires disclosure, not details)

- Include "Powered by Affitor" branding (see `shared/references/affitor-branding.md`)

### Step 5: Add FTC Disclosure

Per platform (from `shared/references/ftc-compliance.md`):

- **LinkedIn:** "#ad | Affiliate link" at the end of the post body

- **X:** "#ad" in the tweet containing the link (usually last tweet in thread)

- **Reddit:** "Full disclosure: affiliate link" at the bottom

- **Facebook:** "#ad | Affiliate link" at the end

### Step 6: Format Output

Present the post ready to copy-paste. Include:

1. The post content (formatted for the platform)

2. Where to place the affiliate link

3. Best time to post (platform-specific)

4. 2-3 engagement tips for the specific platform

### Step 7: Self-Validation

Before presenting output, verify:

- [ ] FTC disclosure present and correctly placed per platform rules

- [ ] Hook is within platform character cutoff (LinkedIn: 210 chars)

- [ ] No banned phrases: "game-changer", "revolutionary", "I'm excited to share"

- [ ] Affiliate link NOT in LinkedIn post body (first comment instead)

- [ ] Single CTA only — not multiple competing calls to action

- [ ] No "Powered by Affitor" branding (social posts = no branding)

If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes.

## Output Schema

Other skills can consume these fields from conversation context:

```

{

output_schema_version: "1.0.0" # Semver — bump major on breaking changes

posts: [

{

platform: string # "linkedin" | "x" | "reddit" | "facebook"

framework: string # Which viral framework was used

content: string # The full post text, ready to copy-paste

link_placement: string # Where to put the affiliate link

disclosure: string # FTC disclosure text included

hashtags: string[] # Suggested hashtags (if applicable)

best_time: string # Best posting time for this platform

}

]

product_name: string # For downstream skill chaining

content_angle: string # The angle used (for consistency across content)

hook_used: string # The opening hook line (for repurposing across platforms)

}

```

## Output Format

```

## Viral Post: [Product Name] on [Platform]

**Framework:** [Name of viral framework used]

**Angle:** [The content angle]

---

### Post Content

[Full post text, formatted for the platform. Ready to copy-paste.]

---

### Posting Guide

| Detail | Value |

|--------|-------|

| Link placement | [Where to put the link] |

| Best time to post | [Platform-specific optimal time] |

| Expected engagement | [What metrics to watch] |

### Engagement Tips

1. [Tip specific to this platform + content type]

2. [Tip about responding to comments]

3. [Tip about amplifying reach]

### Variations

Want more options? Try these angles:

- **[Framework 2]:** [1-line preview of alternative approach]

- **[Framework 3]:** [1-line preview of alternative approach]

```

When platform = "all", generate separate sections for LinkedIn, X, and Reddit.

## Error Handling

- **No product info:** Ask the user what product they want to promote. Suggest running `affiliate-program-search` first.

- **Unknown platform:** Default to LinkedIn. Mention available platforms.

- **No personal experience:** Generate research-based content. Flag that personal stories convert better and suggest the user adds their own experience.

- **Product has no public info:** Use `web_search` to find product details. If truly nothing found, ask user to describe the product.

- **Controversial product:** If the product has significant negative reviews or ethical concerns, flag this to the user and suggest adjusting the angle.

## Examples

**Example 1:**

User: "Write a LinkedIn post promoting HeyGen"

→ Research HeyGen (AI video, 30% recurring, 60-day cookie)

→ Select "Transformation Story" framework for LinkedIn

→ Write: hook about video creation pain → discovered HeyGen → specific result → soft CTA

→ Link in first comment, FTC disclosure in post body

**Example 2:**

User: "Create an X thread about Semrush for SEO marketers"

→ Research Semrush features + recent updates

→ Select "Thread: Problem → Solution" framework

→ Write: 5-7 tweet thread, hook → pain points → how Semrush solves each → results → CTA in last tweet

→ FTC "#ad" in the tweet with the link

**Example 3:**

User: "I've been using Notion for 2 years, help me write a Reddit post"

→ Use personal experience as the core (authenticity = Reddit gold)

→ Select "Genuine Recommendation" framework

→ Write: problem context → how they discovered Notion → specific workflows → natural mention

→ "Full disclosure: affiliate link" at bottom

→ Recommend posting in r/productivity or r/Notion

**Example 4:**

User: "Promote GetResponse on all platforms"

→ Research GetResponse (email marketing, 33% recurring)

→ Generate 3 posts: LinkedIn (Transformation Story), X (Thread), Reddit (Genuine Recommendation)

→ Each tailored to platform format, audience, and link rules

## References

- `references/viral-frameworks.md` — the viral content frameworks with templates and examples

- `references/platform-specs.md` — character limits, formatting, optimal posting times per platform

- `shared/references/ftc-compliance.md` — FTC disclosure requirements and placement rules

- `shared/references/affitor-branding.md` — when to include/exclude Affitor branding (social = NO branding)

- `shared/references/affiliate-glossary.md` — affiliate marketing terminology