git:20260524.f256a9a to git:20260526.76f1b28

---

name: status

description: "Show a unified status snapshot of the active brand: profile, active engagements with current part, recent insights, recent compliance violations, Python dependency mode."

user-invocable: true

triggers:

- what's my dmp status

- show plugin status

- active brand status

- dm status

- what brand am i on

- show engagement status

- status snapshot

- check brand context

allowed-tools: Read Bash Glob Grep

---

# /digital-marketing-pro:status — Unified Status Snapshot

This skill prints a complete status snapshot for the active Digital Marketing Pro brand: profile summary, all engagements with their current part and update age, recent insights, recent compliance violations, and Python dependency mode.

In v3.0 and earlier, the SessionStart hook ran `setup.py` automatically at every Claude Code session start to print a 15-line brand summary banner. v3.1 removed that hook because it fired globally across every project regardless of whether the user was doing marketing work. v3.2 introduces `/digital-marketing-pro:status` as the explicit replacement — a richer view, on demand.

## What it shows

The status snapshot has 5 sections:

| Section | Contents |

|---|---|

| **Brand** | Name, slug, industry (with regulated flag), business model, voice dimensions, traits, channels, languages, markets, competitors, primary goal, auto-save-insights flag |

| **Engagements** | All engagements for the brand with: current part, completed/in-progress/blocked counts, days since last update, pending re-run decisions, versioned doc count |

| **Recent Insights** | Last 5 captured insights with type, summary, days since last save |

| **Recent Compliance Violations** | Last 5 violations with rule, category, severity; total count in last 30 days |

| **Python Dependencies** | Python version, mode (knowledge-only / lite / full), available + missing packages |

## Subcommands and modes

### Default

```

/digital-marketing-pro:status

```

Full snapshot for the active brand. Reads from `~/.claude-marketing/brands/_active-brand.json` to find the active slug.

### Specific brand

```

/digital-marketing-pro:status --brand acme-corp

```

Snapshot for a named brand (does not change the active brand pointer).

### Compact one-liner

```

/digital-marketing-pro:status --quiet

```

Output:

```

DMP STATUS | Acme Corp | engagements: 2 active / 3 total | deps: lite

```

### JSON output

```

/digital-marketing-pro:status --json

```

Machine-readable JSON for downstream skill consumption or scripting.

### Single section

```

/digital-marketing-pro:status --section brand

/digital-marketing-pro:status --section engagements

/digital-marketing-pro:status --section insights

/digital-marketing-pro:status --section compliance

/digital-marketing-pro:status --section deps

```

Print only the requested section. Useful when you only need one piece of state.

## How the skill operates

1. **Resolve target brand.** If `--brand` provided, use it. Otherwise read `~/.claude-marketing/brands/_active-brand.json` for the active slug. If no active brand, instruct the user to run `/digital-marketing-pro:brand-setup` first.

2. **Execute the script.**

```

python ${CLAUDE_PLUGIN_ROOT}/scripts/dm-status.py [--brand <slug>] [--json] [--quiet] [--section <name>]

```

3. **Pass through the formatted output to the user.** The script does the heavy lifting; the skill is a thin orchestration layer.

4. **For JSON output**, parse and surface key health indicators in the response (e.g., highlight engagements that have not been updated in 14+ days, or that have pending re-run decisions awaiting action).

## Examples

### Example 1: Default snapshot

```

User: /digital-marketing-pro:status

Skill runs: python scripts/dm-status.py

Output:

============================================================

DIGITAL MARKETING PRO — STATUS SNAPSHOT

Generated: 2026-05-03T08:30:00Z

============================================================

BRAND

------------------------------------------------------------

Name: Acme Corp (acme-corp)

Tagline: Build better, ship faster

Industry: B2B SaaS (regulated: no)

Model: B2B_SaaS | Revenue: subscription

Voice: Formality 6/10 | Energy 7/10 | Humor 4/10 | Authority 8/10

Traits: confident, precise, technical

Channels: linkedin, google_search, email

Primary: linkedin

Languages: en (+ es, fr)

Markets: 3 configured

Competitors: CompetitorX, CompetitorY, CompetitorZ

Primary goal: Grow MRR by 40% in Q2

Auto-save: insights = enabled

ENGAGEMENTS

------------------------------------------------------------

2026-q2

Part 9: Channel Strategy Fan-out

Completed: 8 / 12 | In progress: 9

Updated 2d ago | 2 doc(s) versioned

2026-rebrand

Part 5: Client Validation Document

Completed: 4 / 12 | Awaiting input: 5

Updated 14d ago | 1 pending re-run decision(s)

RECENT INSIGHTS

------------------------------------------------------------

Total: 23 insights

Last saved: 1d ago

· [session_learning] LinkedIn Document Ads outperform Sponsored Content...

· [campaign_outcome] Q1 retargeting CPL dropped 30% after creative refresh

· [audience_finding] Tier-2 city audience converts 2x at lower CPL

· [competitive] CompetitorX launched freemium tier on 2026-04-15

· [voice_drift] Recent blog posts trending more formal than profile target

RECENT COMPLIANCE VIOLATIONS

------------------------------------------------------------

Total: 4 | Last 30 days: 1

· [warning] missing_unsubscribe (email)

· [info] superlative_unsubstantiated (ad_copy)

...

PYTHON DEPENDENCIES

------------------------------------------------------------

Python: 3.11.9

Mode: full

Available: nltk, textstat, requests, beautifulsoup4, qrcode, Pillow

============================================================

Tip: /digital-marketing-pro:status --json for machine-readable output

Tip: /digital-marketing-pro:status --quiet for one-line summary

============================================================

Skill highlights:

- 2026-rebrand has a pending re-run decision awaiting action

- 2026-rebrand has not been updated in 14d — recommend a status check

```

### Example 2: Quick check during a session

```

User: /digital-marketing-pro:status --quiet

Output: DMP STATUS | Acme Corp | engagements: 2 active / 2 total | deps: full

```

### Example 3: JSON for scripting

```

User: /digital-marketing-pro:status --json

Output: {valid JSON snapshot — pipeable to jq, parseable by other skills}

```

### Example 4: When no brand is set up

```

User: /digital-marketing-pro:status

Output:

No active brand found.

Pass --brand <slug> explicitly, or run /digital-marketing-pro:brand-setup to create one.

Workspace: ~/.claude-marketing # or $CLAUDE_PLUGIN_DATA/digital-marketing-pro if set

```

## Behaviour rules

1. **Never modify state.** Read-only operation. Never write to brand profile, engagement state, or any persistent file.

2. **Never error silently.** If a brand profile is missing or corrupt, the script reports the specific error in the output.

3. **Surface health indicators after the snapshot.** If JSON output is requested or if the skill is parsing for downstream use, highlight: engagements with no update in 14+ days, pending re-run decisions, recent compliance violations, missing Python deps.

4. **Respect CLAUDE_PLUGIN_DATA.** When the env var is set, the script reads from `$CLAUDE_PLUGIN_DATA/digital-marketing-pro/...` instead of `~/.claude-marketing/...`.

5. **Fast.** The script reads only state files; never invokes other scripts; never makes network calls.

## What this skill does NOT do

- Does not modify brand profile, engagement state, or any persistent file

- Does not save insights, compliance violations, or any data

- Does not trigger eval scripts (use `/digital-marketing-pro:check` for that)

- Does not advance engagement parts (use `/digital-marketing-pro:engagement next` for that)

- Does not switch active brand (use `/digital-marketing-pro:switch-brand` for that)

## Related skills + commands

- `/digital-marketing-pro:brand-setup` — create or update a brand profile

- `/digital-marketing-pro:switch-brand` — change the active brand

- `/digital-marketing-pro:engagement status` — engagement-specific deep status

- `/digital-marketing-pro:check` — pre-publish quality gate on content

- `/digital-marketing-pro:integrations` — connector status (separate from /digital-marketing-pro:status)

## Related references

- `scripts/dm-status.py` — the underlying script

- `docs/getting-started.md` — context on what was lost when the SessionStart hook was removed in v3.1 and why /digital-marketing-pro:status was added in v3.2