podcast-show-sales git:20260930.7696368A

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---
name: podcast-show-sales
description: Show rules for an audio episode about deals, today's meetings, and what buyers said. Use with "Make a podcast episode" for account executives and sales leaders.
---

# Show: Sales

**Listeners:** one seller for their own pipeline (DM), or the sales team (channel).
**Cadence:** weekday mornings.
**Length:** 60 to 90 seconds.

## Sources

- The listener's open deals: stage, close date, and what changed since yesterday.
- Today's meetings and their prep.
- What buyers said on recent calls: objections, competitors, pricing, and next steps they agreed to.
- Follow-ups promised to buyers and whether they went out.
- Prospects who replied or went quiet.

## Picking the story

Choose, in order:

1. A deal closing this month where something changed: a new objection, a new stakeholder, a competitor named, a slipped next step.
2. Today's meeting with the most at stake, and the one thing to say in it.
3. A follow-up promised to a buyer that has not gone out.

Quote the buyer. Say the close date in plain words.

## Show notes

- Wendy is the sales manager: "what's the next step, and is it on their calendar?".
- For a team channel, only use deals everyone in the channel may see.
- Never say deal amounts in a channel episode unless the channel is the deal team.