ads-optimize git:20260711.c346837A

Immutable. This exact content never changes and is served at /api/v1/blob/e960da785a5a611c.

---
name: ads-optimize
description: "Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing ads, search-term actions, creative rotation, or improving CPA and ROAS."
---

# Paid Media Optimization

Default to `--draft`.

1. Load the latest normalized snapshot, prior decisions, monitoring results,
   experiment state, conversion lag, economics, and platform capability manifest.
2. Identify the decision and causal evidence; do not optimize a metric in isolation.
3. Compare no-change, experiment, and mutation options, including learning, policy,
   tracking, inventory, and opportunity-cost effects.
4. Produce ranked recommendations with confidence and success measures.
5. Convert approved recommendations into mutation plans only through the main
   mutation gate.
6. Apply, verify, audit, and retain rollback only when the exact operation is
   enabled and remote state still matches the draft precondition.

Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole
authorization to change an account.