git:20260316.b232d16 to git:20260617.7908376

# Content & Copywriting Frameworks

Core frameworks for writing persuasive copy, SEO content, headlines, and content architecture.

## Files

| File | Use When |

|------|----------|

| `algorithmic-authorship.md` | Writing SEO content for Featured Snippets, AI Overviews |

| `four-us-framework.md` | Evaluating content quality (Unique, Useful, Ultra-specific, Urgent) |

| `headline-formulas.md` | Creating headlines for any content type |

| `perception-engineering.md` | Writing persuasive copy, handling objections |

| `perception-engineering-advanced.md` | Deep persuasion strategy, cognitive mechanisms |

| `qdp-qdh-qds-content-architecture.md` | URL structure, page vs heading vs sentence decisions |

## Quick Reference

### Algorithmic Authorship (Top 10 Rules)

1. **Conditions AFTER main clause**: "Do X if Y" not "If Y, do X"

2. **Instructions start with verbs**: "Whip lightly" not "Lightly whip"

3. **Short sentences** - break complex apart

4. **Numeric lists** for steps/methods, **bulleted** for types

5. **Name entities twice** before switching to attributes

6. **Anchor words** connect sequential sentences

7. **Examples follow** every declaration

8. **Bold the ANSWER**, not query-matching terms

9. **No links** in first sentence of paragraphs

10. **Same part of speech** in list items

### Four U's (Content Quality)

Score 1-4 on each. Target: 12+/16

| U | Question |

|---|----------|

| **Unique** | Can only WE write this? |

| **Useful** | Can reader take action? |

| **Ultra-specific** | Are there numbers/examples? |

| **Urgent** | Is there reason to engage today? |

### Perception Engineering (3 Layers)

| Layer | Goal | Key Tactic |

|-------|------|------------|

| **Perception** | Destabilize cached beliefs | Re-index "virtues" as "vices" |

| **Context** | Shift what feels allowed | Genre-shift (Exam → Lab) |

| **Permission** | Remove consequences | Future pacing, double binds |

### QDP/QDH/QDS Decision Framework

| Decision | Criteria |

|----------|----------|

| **New Page (QDP)** | >300 monthly searches, distinct intent |

| **New Heading (QDH)** | 50-300 searches, related to page topic |

| **New Sentence (QDS)** | <50 searches, answer inline |

## Related Files

- `channels/content-writing.md` - Blog post writing guide

- `channels/seo-content.md` - SEO content optimization

- `checklists/content-checklist.md` - Content validation

- `checklists/seo-checklist.md` - SEO validation