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# Content & Copywriting Frameworks

Core frameworks for writing persuasive copy, SEO content, headlines, and content architecture.

## Files

| File | Use When |
|------|----------|
| `algorithmic-authorship.md` | Writing SEO content for Featured Snippets, AI Overviews |
| `four-us-framework.md` | Evaluating content quality (Unique, Useful, Ultra-specific, Urgent) |
| `headline-formulas.md` | Creating headlines for any content type |
| `perception-engineering.md` | Writing persuasive copy, handling objections |
| `perception-engineering-advanced.md` | Deep persuasion strategy, cognitive mechanisms |
| `qdp-qdh-qds-content-architecture.md` | URL structure, page vs heading vs sentence decisions |

## Quick Reference

### Algorithmic Authorship (Top 10 Rules)

1. **Conditions AFTER main clause**: "Do X if Y" not "If Y, do X"
2. **Instructions start with verbs**: "Whip lightly" not "Lightly whip"
3. **Short sentences** - break complex apart
4. **Numeric lists** for steps/methods, **bulleted** for types
5. **Name entities twice** before switching to attributes
6. **Anchor words** connect sequential sentences
7. **Examples follow** every declaration
8. **Bold the ANSWER**, not query-matching terms
9. **No links** in first sentence of paragraphs
10. **Same part of speech** in list items

### Four U's (Content Quality)

Score 1-4 on each. Target: 12+/16

| U | Question |
|---|----------|
| **Unique** | Can only WE write this? |
| **Useful** | Can reader take action? |
| **Ultra-specific** | Are there numbers/examples? |
| **Urgent** | Is there reason to engage today? |

### Perception Engineering (3 Layers)

| Layer | Goal | Key Tactic |
|-------|------|------------|
| **Perception** | Destabilize cached beliefs | Re-index "virtues" as "vices" |
| **Context** | Shift what feels allowed | Genre-shift (Exam → Lab) |
| **Permission** | Remove consequences | Future pacing, double binds |

### QDP/QDH/QDS Decision Framework

| Decision | Criteria |
|----------|----------|
| **New Page (QDP)** | >300 monthly searches, distinct intent |
| **New Heading (QDH)** | 50-300 searches, related to page topic |
| **New Sentence (QDS)** | <50 searches, answer inline |

## Related Files

- `channels/content-writing.md` - Blog post writing guide
- `channels/seo-content.md` - SEO content optimization
- `checklists/content-checklist.md` - Content validation
- `checklists/seo-checklist.md` - SEO validation


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