git:20260508.d408689 to git:20260709.294ff62

9 added, 8 removed. Audit A to A.

---

name: campaign-plan

description: "Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs."

argument-hint: "[campaign-objective]"

---

# /digital-marketing-pro:campaign-plan

## Purpose

Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs.

## Input Required

The user must provide (or will be prompted for):

- **Campaign goal**: What the campaign should achieve (awareness, leads, sales, retention, etc.)

- **Product/service**: What is being promoted

- **Target audience**: Who the campaign is for (or use existing brand personas)

- **Budget**: Total available budget or budget range

- **Timeline**: Campaign duration or key dates (launch, event, season)

- **Constraints**: Any channel restrictions, compliance requirements, or creative limitations

## Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.

- 2. Clarify campaign objective and classify as awareness, consideration, or conversion

- 3. Define primary and secondary audience segments with targeting parameters

- 4. Recommend channel mix based on audience behavior, budget, and objective

- 5. Allocate budget across channels using expected CPM/CPC benchmarks for the industry

- 6. Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up

- 7. Define KPIs per channel and overall campaign success metrics

- 8. Identify dependencies, risks, and contingency actions

- 9. Output the full plan in a structured, actionable format

+ 2. **Load shared planning references (don't re-derive them)**: Consume the campaign-orchestrator reference docs rather than duplicating their frameworks — `skills/campaign-orchestrator/campaign-planning.md` (planning framework), `skills/campaign-orchestrator/channel-strategy.md` (channel selection), `skills/campaign-orchestrator/budget-allocation.md` (budget-split heuristics), `skills/campaign-orchestrator/utm-tracking.md` (UTM naming conventions), and `skills/campaign-orchestrator/abm-strategy.md` (ABM). This skill produces the plan document; `/digital-marketing-pro:campaign-orchestrator` runs the broader multi-agent orchestration on top of the same references.

+ 3. Clarify campaign objective and classify as awareness, consideration, or conversion

+ 4. Define primary and secondary audience segments with targeting parameters

+ 5. Recommend channel mix based on audience behavior, budget, and objective

+ 6. Allocate budget across channels using expected CPM/CPC benchmarks for the industry

+ 7. Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up

+ 8. Define KPIs per channel and overall campaign success metrics

+ 9. Identify dependencies, risks, and contingency actions

+ 10. Output the full plan in a structured, actionable format

## Output

A structured campaign plan document containing:

- Campaign overview and SMART objectives

- Audience segments with targeting criteria

- Channel strategy with rationale for each channel

- Budget allocation table with expected reach/cost estimates

- Phased timeline with milestones and deliverables

- KPI dashboard framework with targets and measurement approach

- Risk register with mitigation strategies

## Agents Used

- **marketing-strategist** — Campaign architecture, audience strategy, objective setting

- **media-buyer** — Channel selection, budget allocation, performance benchmarks