gingiris-launch · diff
git:20260706.d3bb019 to git:20260706.bfa0a0f
2 added, 2 removed. Audit A to A.
---
name: gingiris-launch
description: |
🇺🇸 Product Launch & Product Hunt #1 Playbook — Multi-channel launch timing and sequencing. T-14 warm-up → T-0 launch day → T+7 momentum. Hunter selection, maker comment templates, comment cadence, anti-shadowban rules. Distilled from 30+ Product Hunt #1 daily launches across 150+ AI startups. **Supports 3 product paths: developer/maker (PH+GitHub), B2C consumer (Reddit/communities/TikTok, skip PH), B2B (LinkedIn+media).**
🇨🇳 产品发布与 Product Hunt 夺冠手册 — 多渠道发布的时序与节奏。T-14 预热 → T-0 发布日 → T+7 后续。Hunter 选择、maker comment 模板、评论节奏、防 shadowban。提炼自 30+ 次 Product Hunt 日冠、150+ AI 创业公司实战。**支持三种产品路径：开发者/maker（PH+GitHub）、2C 消费者（社区种子/TikTok，跳过 PH）、B2B（LinkedIn+媒体）。**
🇯🇵 プロダクトローンチ＆Product Hunt 1位プレイブック — マルチチャネルのローンチ時系列。T-14準備→T-0当日→T+7モメンタム。ハンター選定、メーカーコメント、コメントリズム、シャドウバン回避。**3つの製品パス対応：開発者/maker（PH+GitHub）、2C消費者（コミュニティ種・TikTok、PHスキップ）、B2B（LinkedIn+メディア）。**
🇰🇷 제품 출시 & Product Hunt 1위 플레이북 — 멀티채널 출시 타이밍과 시퀀싱. T-14 워밍업 → T-0 출시일 → T+7 모멘텀. 헌터 선정, 메이커 코멘트, 댓글 리듬, 섀도밴 방지. **3가지 제품 경로 지원: 개발자/maker(PH+GitHub), 2C 소비자(커뮤니티 씨드/TikTok, PH 건너뜀), B2B(LinkedIn+미디어).**
Triggers: "product launch" | "launch strategy" | "Product Hunt" | "PH launch" | "how to launch" | "go to market" | "GTM" | "launch day" | "find a hunter" | "maker comment" | "launch sequencing" | "发布策略" | "产品发布" | "发 PH" | "Product Hunt 准备" | "找 hunter" | "ローンチ" | "출시 전략"
when_to_use: |
Use this skill when you need to: execute a Product Hunt launch, plan multi-channel GTM
sequencing (T-14 to T+7), select a hunter, write maker comments, seed launch-day community
engagement, or build cold-start momentum for a new product.
Trigger phrases: "product launch" | "Product Hunt" | "GTM" | "launch strategy" |
"发布策略" | "产品发布" | "发PH" | "找hunter" | "출시 전략"
---
# Product Launch — GTM Strategy & Product Hunt #1 Playbook
> 🌍 **Language / 语言**: [English](#english-version) | [中文](#中文版)
## 产品类型分岔：先选你的路径
**你的产品主要用户是谁？**
### 路径 A：开发者 / maker（默认）
→ Product Hunt + GitHub + HN + dev 社区
→ 继续阅读下面的 Launch SOP
### 路径 B：普通消费者（学生/上班族/游戏玩家等）
→ App Store + 垂类社区种子 + 内容获客
→ **跳过 Product Hunt**（受众错配，ROI 极低）
→ 冷启动渠道：Reddit 垂类 / 小红书 / TikTok / Quora / 知乎
→ 免费产品当钉子（PLG）：先拿到前 100 个真实用户再放量
→ 前 100 用户 SOP：在目标社区找近期抒怨同类问题的人 → 私信邀请免费试用 → 用户访谈固化 PMF
### 路径 C：B2B 决策者
→ LinkedIn 精准建联 + 行业媒体 + HARO
→ 继续阅读下面的 Launch SOP，重点看 B2B 部分
---
A launch is a *sequence*, not an event. The teams that win Product Hunt rarely have the best product that day — they have the best **timing, comment cadence, and pre-seeded audience**. This playbook is the 14-day operating timeline distilled from 30+ #1 daily launches.
---
## English Version
### The 14-day timeline
| Window | What you do |
|:---|:---|
| **T-14 — Prep** | Landing page, pricing, FAQ all live. ≥100 early users + email list. Pick **one** hunter. 3 gallery images + one 30-second demo video ready. |
| **T-7 to T-2 — Warm-up** | Post a "we're launching, AMA" in the PH discussion board. Tease on X / LinkedIn / Reddit **without linking the launch page** (don't leak the traffic). Greet your list. Confirm hunter timezone + **00:01 PST** post time. |
| **T-1 — Final check** | Lock every asset. Draft the first comment (<500 words). Prepare 10 FAQ reply templates. Ping 10–20 core supporters for tomorrow morning. |
| **T-0 — Launch day** | **00:01 PST** hunter posts → **00:15** you post the maker first comment → reply in batches every 30 min (never solicit upvotes) → **14:00 PST** push the second wave (mailing list + community) → **23:00 PST** post a thank-you. |
| **T+1 to T+7 — Momentum** | Reply to *every* comment, including the critical ones. Turn the "Featured" screenshot + numbers into a case study. If you hit daily #1, write a "how we won" post and set it as canonical. Import every upvoter email into your user pool. |
### Hunter selection matrix
| Priority | Criteria |
|:---|:---|
| **P0** | Successful hunt in the last 30 days **and** an adjacent product domain |
| **P1** | 1k+ followers **and** active (posts weekly) |
| **P2** | A real relationship (you've talked, mutual friends) |
| ❌ | 50k+ followers but no hunt in 6 months — vanity, low reach |
Find hunters: `producthunt.com/@<category>-hunters`. **Activity beats follower count.**
### Maker comment — pick one of 6 archetypes
1. **Founder story** — why you built it → your pain → the fix
2. **Before / After** — life without your product vs. with it
3. **Key-stat hook** — open with one explosive number
4. **Honest limitation** — admit what's not perfect yet (reads as real)
5. **Community thanks** — @-name the users who tested
6. **Tech-stack pride** — your architecture choices (for dev-facing products)
Choose by audience: dev product → #6; general → #1 or #3.
### Anti-pitfall checklist
- ❌ Don't still be changing the product on launch day (flaky).
- ❌ Don't have friends/family farm upvotes — PH shadowbans fast.
- ❌ Don't put external links in the first comment (triggers review demotion).
- ❌ Don't forget mobile screenshots (40% of traffic is mobile).
- ❌ Don't force daily #1 — #2–#3 are wins too (and draw less hate).
### Go / no-go: budget-tier benchmarks
| Budget | Realistic output |
|:---|:---|
| ~$1K | A few hundred signups (YouTube micro-ads + niche subreddits + topic groups) |
- | $5K | PH daily #1 within reach (~1,800 votes in 24h) |
+ | $5K | ~1,800 votes/24h — #1 within reach, but a real campaign at this level had its daily #1 revoked post-hoc; respect the pacing red lines |
| $10–20K | ~1M impressions + low-thousands signups |
| <$20K | 10k+ star open-source launch (execution team ≤5 people) |
**Counter-intuitive but field-tested: on a small budget, skip PH.** The same spend on ~10 Twitter KOL/KOCs yields more exposure *and* signups — PH exposure→upvote converts at ~1%, while open-source promo on Reddit converts exposure→star at 5–8%.
### Vote velocity red lines (pace even your real supporters)
- **≤100 votes/hour total, ≤30/hour from any single channel.** PH sweeps suspicious votes roughly every 2 hours — a spike gets stripped.
- Ask supporters to vote from **mobile + cellular data (4G)**, not one office Wi-Fi.
- **Badge exposure tiers:** a weekly badge ≈ 7× the exposure of a daily badge, monthly ≈ 30× — decide which leaderboard you're actually fighting for before you spend.
### Launch-day traffic: plan backwards
Set the total traffic target first → split it into per-channel hard numbers → attribute with per-channel UTM short links.
Field case (an AI Agent product, 2025-12): 500K launch-day visits = 400K Twitter (40 KOL quotes) + 20K Reddit + 20K YouTube ads + 20K TG/FB/LinkedIn groups + the rest → **~800 signups, CAC $6.25**.
### Sequencing patterns that compound
- **Two-day structure** — launch day (half your KOLs → website) + leaderboard day (other half → PH), so the two goals don't dilute each other's traffic.
- **KOL burst window** — 50–100 KOLs commit to posting within the same 24–48h to trigger an algorithmic spike.
- **"60-point start"** — start prepping launch assets when the product is at 60%; the launch-ready bar is **≥10 developers satisfied and still actively using it**.
- **Four propagation pillars** (Manus/Devin post-mortems): product strength as the narrative base → emotional narrative → influencer flywheel → platform relay (Day 0–3 X builds the topic → Day 3–10 YouTube/Substack consolidates → Day 10+ Reddit/HN long tail).
- **Reproducibility sets the ceiling of the emotional narrative.** Genuine wow ≠ polite repost: the same KOL drew 2.8M views recommending a reproducible product vs ~20 likes on a favor-share.
### Hacker News quick rules
- Front-page bar: **30 upvotes + 10 comments within 30 minutes of posting**; if it hasn't moved by minute 35–45, it drops off.
- Post at 18:00–20:00 Beijing time (US morning).
- HN agencies at ~$500/post are poor ROI — skip them.
- One fish, two meals: translate the same English post straight into Chinese for V2ex / linux.do.
### What to do next
- Launch day + 24h → monitor "`<product> product hunt`" keyword rankings.
- Hit daily #1 → write the "how we won" post, set canonical to your domain.
- Heavy skepticism in comments → open formal user interviews.
---
## 中文版
### 14 天时间线
| 阶段 | 动作 |
|:---|:---|
| **T-14 准备** | 落地页、定价、FAQ 就绪。≥100 早鸟用户 + 邮箱列表。选 **1 个** hunter。3 张主 gallery 图 + 1 个 30 秒 demo。 |
| **T-7 到 T-2 预热** | PH discussion 发一篇 "we're launching, AMA"。X / LinkedIn / Reddit 预告但**不贴发布页链接**（别抢自己流量）。给用户列表打招呼。确认 hunter 时区 + **PST 00:01** 发布时间。 |
| **T-1 终检** | 锁定全部 asset。写好 first comment（<500 字）。备 10 条 FAQ 回复模板。提醒 10–20 个核心支持者。 |
| **T-0 发布日** | **00:01 PST** hunter 发布 → **00:15** 你发 maker first comment → 每 30 分钟回一批评论（绝不刷 upvote）→ **14:00 PST** 推 second wave → **23:00 PST** 发感谢帖。 |
| **T+1 到 T+7 后续** | 回完所有评论（含差评）。把 Featured 截图 + 数据做成 case study。进 daily #1 就写 "how we won" 并设 canonical。所有 upvoter 邮箱导入用户池。 |
### Hunter 选择矩阵
| 优先级 | 标准 |
|:---|:---|
| **P0** | 最近 30 天有成功 hunt 且产品领域相似 |
| **P1** | Follower 1k+ 且每周活跃 |
| **P2** | 有真实社交关系（聊过、共同朋友） |
| ❌ | Follower 50k+ 但 6 个月没 hunt — 虚荣指标、触达低 |
**活跃度 > follower 数。**
### Maker comment 6 种模板
1. **Founder story** — 为什么做 → 你的痛 → 解法
2. **Before / After** — 用你产品前后的对比
3. **Key stats hook** — 一个爆炸数据开头
4. **Honest limitation** — 承认还不完美，显真实
5. **Community thanks** — @ 点名测试用户
6. **Tech stack pride** — 技术选型（开发者向产品）
选哪个：to dev → 6；to general → 1 或 3。
### 反踩雷清单
- ❌ 发布当天还在改产品（flaky）
- ❌ 让亲友刷 upvote（PH 很快 shadowban）
- ❌ first comment 留外链（触发审核降权）
- ❌ 忘记 mobile 截图（40% 流量来自手机）
- ❌ 硬撑 daily #1（#2–#3 也是成功，且少被喷）
### Go / no-go：预算分级产出基准
| 预算 | 现实产出 |
|:---|:---|
| ~$1K | 小几百注册（YouTube 小额投流 + 垂直 subreddit + 主题群） |
- | $5K | PH 日榜第一可争（24h 约 1,800 票） |
+ | $5K | 24h 约 1,800 票可达——但有实战案例冲上日榜第一后被 PH 事后清票收回，控速红线不是建议是保命 |
| $1–2 万 | ~100 万曝光 + 小几千注册 |
| <$2 万 | 过万 star 的开源发布（执行团队 ≤5 人） |
**反直觉但实测成立：预算不高别卷 PH。** 同样预算给 ~10 个 Twitter KOL/KOC，曝光和注册都更高——PH 曝光→upvote 转化仅 ~1%，而 Reddit 开源宣发曝光→star 转化 5–8%。
### 上票控速红线（真实支持者也要控速）
- **总量 ≤100 票/小时，单一渠道 ≤30 票/小时。** PH 约每 2 小时清一次可疑票，突刺会被剥掉。
- 请支持者用**手机 + 蜂窝数据（4G）**投票，别挤同一个办公室 Wi-Fi。
- **badge 曝光分层：周榜曝光 ≈ 日榜 7 倍，月榜 ≈ 30 倍**——先想清楚冲哪个榜，再决定花钱节奏。
### 发布日流量倒排法
先定总流量盘子 → 拆成每个渠道的硬数字 → 每渠道 UTM 短链归因。
实测案例（某 AI Agent 产品，2025-12）：发布日 50 万流量 = 40 万 Twitter（40 红人 quote）+ 2 万 Reddit + 2 万 YouTube 投流 + 2 万 TG/FB/LinkedIn 群 + 其余 → **约 800 注册、CAC $6.25**。
### 会复利的节奏打法
- **双日结构**——发布日（一半红人导官网）+ 打榜日（另一半导 PH），两个目标互不稀释流量。
- **KOL 集中爆破窗口**——50–100 个 KOL 约定同一 24–48h 内发布，制造算法级爆点。
- **"60 分启动"**——产品 60 分就开始备发布物料；launch 就绪判据：**≥10 个开发者满意且持续在用**。
- **四大传播支柱**（Manus/Devin 复盘）：产品力叙事基础 → 情绪叙事 → 影响者飞轮 → 平台接力（Day 0–3 X 造话题 → Day 3–10 YouTube/Substack 沉淀 → Day 10+ Reddit/HN 长尾）。
- **可复现性决定情绪叙事的天花板。** 真心惊喜 ≠ 人情帮转：同一个 KOL，推荐可复现产品 2.8M 浏览 vs 人情转发只有 ~20 个赞。
### Hacker News 速查规则
- 上首页标准：**发帖 30 分钟内 30 upvote + 10 评论**；35–45 分钟还没起来就掉出首页。
- 北京时间 18:00–20:00 发（美国上午）。
- HN agency 约 $500/帖，ROI 差，不推荐。
- 一鱼两吃：英文稿直译发 V2ex / linux.do。
---
*By Iris (生姜 Iris) · ex-COO @ AFFiNE (60k★), 30× Product Hunt #1 · Install: `npx skills add Gingiris-1031/gingiris-launch`*