gingiris-launch git:20260629.b41ff47A

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---
name: gingiris-launch
description: |
  🇺🇸 Product Launch & Product Hunt #1 Playbook — Multi-channel launch timing and sequencing. T-14 warm-up → T-0 launch day → T+7 momentum. Hunter selection, maker comment templates, comment cadence, anti-shadowban rules. Distilled from 30+ Product Hunt #1 daily launches across 150+ AI startups. **Supports 3 product paths: developer/maker (PH+GitHub), B2C consumer (Reddit/communities/TikTok, skip PH), B2B (LinkedIn+media).**

  🇨🇳 产品发布与 Product Hunt 夺冠手册 — 多渠道发布的时序与节奏。T-14 预热 → T-0 发布日 → T+7 后续。Hunter 选择、maker comment 模板、评论节奏、防 shadowban。提炼自 30+ 次 Product Hunt 日冠、150+ AI 创业公司实战。**支持三种产品路径：开发者/maker（PH+GitHub）、2C 消费者（社区种子/TikTok，跳过 PH）、B2B（LinkedIn+媒体）。**

  🇯🇵 プロダクトローンチ＆Product Hunt 1位プレイブック — マルチチャネルのローンチ時系列。T-14準備→T-0当日→T+7モメンタム。ハンター選定、メーカーコメント、コメントリズム、シャドウバン回避。**3つの製品パス対応：開発者/maker（PH+GitHub）、2C消費者（コミュニティ種・TikTok、PHスキップ）、B2B（LinkedIn+メディア）。**

  🇰🇷 제품 출시 & Product Hunt 1위 플레이북 — 멀티채널 출시 타이밍과 시퀀싱. T-14 워밍업 → T-0 출시일 → T+7 모멘텀. 헌터 선정, 메이커 코멘트, 댓글 리듬, 섀도밴 방지. **3가지 제품 경로 지원: 개발자/maker(PH+GitHub), 2C 소비자(커뮤니티 씨드/TikTok, PH 건너뜀), B2B(LinkedIn+미디어).**

  Triggers: "product launch" | "launch strategy" | "Product Hunt" | "PH launch" | "how to launch" | "go to market" | "GTM" | "launch day" | "find a hunter" | "maker comment" | "launch sequencing" | "发布策略" | "产品发布" | "发 PH" | "Product Hunt 准备" | "找 hunter" | "ローンチ" | "출시 전략"
when_to_use: |
  Use this skill when you need to: execute a Product Hunt launch, plan multi-channel GTM
  sequencing (T-14 to T+7), select a hunter, write maker comments, seed launch-day community
  engagement, or build cold-start momentum for a new product.
  Trigger phrases: "product launch" | "Product Hunt" | "GTM" | "launch strategy" |
  "发布策略" | "产品发布" | "发PH" | "找hunter" | "출시 전략"
---

# Product Launch — GTM Strategy & Product Hunt #1 Playbook

> 🌍 **Language / 语言**: [English](#english-version) | [中文](#中文版)

## 产品类型分岔：先选你的路径

**你的产品主要用户是谁？**

### 路径 A：开发者 / maker（默认）
→ Product Hunt + GitHub + HN + dev 社区
→ 继续阅读下面的 Launch SOP

### 路径 B：普通消费者（学生/上班族/游戏玩家等）
→ App Store + 垂类社区种子 + 内容获客
→ **跳过 Product Hunt**（受众错配，ROI 极低）
→ 冷启动渠道：Reddit 垂类 / 小红书 / TikTok / Quora / 知乎
→ 免费产品当钉子（PLG）：先拿到前 100 个真实用户再放量
→ 前 100 用户 SOP：在目标社区找近期抒怨同类问题的人 → 私信邀请免费试用 → 用户访谈固化 PMF

### 路径 C：B2B 决策者
→ LinkedIn 精准建联 + 行业媒体 + HARO
→ 继续阅读下面的 Launch SOP，重点看 B2B 部分

---

A launch is a *sequence*, not an event. The teams that win Product Hunt rarely have the best product that day — they have the best **timing, comment cadence, and pre-seeded audience**. This playbook is the 14-day operating timeline distilled from 30+ #1 daily launches.

---

## English Version

### The 14-day timeline

| Window | What you do |
|:---|:---|
| **T-14 — Prep** | Landing page, pricing, FAQ all live. ≥100 early users + email list. Pick **one** hunter. 3 gallery images + one 30-second demo video ready. |
| **T-7 to T-2 — Warm-up** | Post a "we're launching, AMA" in the PH discussion board. Tease on X / LinkedIn / Reddit **without linking the launch page** (don't leak the traffic). Greet your list. Confirm hunter timezone + **00:01 PST** post time. |
| **T-1 — Final check** | Lock every asset. Draft the first comment (<500 words). Prepare 10 FAQ reply templates. Ping 10–20 core supporters for tomorrow morning. |
| **T-0 — Launch day** | **00:01 PST** hunter posts → **00:15** you post the maker first comment → reply in batches every 30 min (never solicit upvotes) → **14:00 PST** push the second wave (mailing list + community) → **23:00 PST** post a thank-you. |
| **T+1 to T+7 — Momentum** | Reply to *every* comment, including the critical ones. Turn the "Featured" screenshot + numbers into a case study. If you hit daily #1, write a "how we won" post and set it as canonical. Import every upvoter email into your user pool. |

### Hunter selection matrix

| Priority | Criteria |
|:---|:---|
| **P0** | Successful hunt in the last 30 days **and** an adjacent product domain |
| **P1** | 1k+ followers **and** active (posts weekly) |
| **P2** | A real relationship (you've talked, mutual friends) |
| ❌ | 50k+ followers but no hunt in 6 months — vanity, low reach |

Find hunters: `producthunt.com/@<category>-hunters`. **Activity beats follower count.**

### Maker comment — pick one of 6 archetypes

1. **Founder story** — why you built it → your pain → the fix
2. **Before / After** — life without your product vs. with it
3. **Key-stat hook** — open with one explosive number
4. **Honest limitation** — admit what's not perfect yet (reads as real)
5. **Community thanks** — @-name the users who tested
6. **Tech-stack pride** — your architecture choices (for dev-facing products)

Choose by audience: dev product → #6; general → #1 or #3.

### Anti-pitfall checklist

- ❌ Don't still be changing the product on launch day (flaky).
- ❌ Don't have friends/family farm upvotes — PH shadowbans fast.
- ❌ Don't put external links in the first comment (triggers review demotion).
- ❌ Don't forget mobile screenshots (40% of traffic is mobile).
- ❌ Don't force daily #1 — #2–#3 are wins too (and draw less hate).

### What to do next

- Launch day + 24h → monitor "`<product> product hunt`" keyword rankings.
- Hit daily #1 → write the "how we won" post, set canonical to your domain.
- Heavy skepticism in comments → open formal user interviews.

---

## 中文版

### 14 天时间线

| 阶段 | 动作 |
|:---|:---|
| **T-14 准备** | 落地页、定价、FAQ 就绪。≥100 早鸟用户 + 邮箱列表。选 **1 个** hunter。3 张主 gallery 图 + 1 个 30 秒 demo。 |
| **T-7 到 T-2 预热** | PH discussion 发一篇 "we're launching, AMA"。X / LinkedIn / Reddit 预告但**不贴发布页链接**（别抢自己流量）。给用户列表打招呼。确认 hunter 时区 + **PST 00:01** 发布时间。 |
| **T-1 终检** | 锁定全部 asset。写好 first comment（<500 字）。备 10 条 FAQ 回复模板。提醒 10–20 个核心支持者。 |
| **T-0 发布日** | **00:01 PST** hunter 发布 → **00:15** 你发 maker first comment → 每 30 分钟回一批评论（绝不刷 upvote）→ **14:00 PST** 推 second wave → **23:00 PST** 发感谢帖。 |
| **T+1 到 T+7 后续** | 回完所有评论（含差评）。把 Featured 截图 + 数据做成 case study。进 daily #1 就写 "how we won" 并设 canonical。所有 upvoter 邮箱导入用户池。 |

### Hunter 选择矩阵

| 优先级 | 标准 |
|:---|:---|
| **P0** | 最近 30 天有成功 hunt 且产品领域相似 |
| **P1** | Follower 1k+ 且每周活跃 |
| **P2** | 有真实社交关系（聊过、共同朋友） |
| ❌ | Follower 50k+ 但 6 个月没 hunt — 虚荣指标、触达低 |

**活跃度 > follower 数。**

### Maker comment 6 种模板

1. **Founder story** — 为什么做 → 你的痛 → 解法
2. **Before / After** — 用你产品前后的对比
3. **Key stats hook** — 一个爆炸数据开头
4. **Honest limitation** — 承认还不完美，显真实
5. **Community thanks** — @ 点名测试用户
6. **Tech stack pride** — 技术选型（开发者向产品）

选哪个：to dev → 6；to general → 1 或 3。

### 反踩雷清单

- ❌ 发布当天还在改产品（flaky）
- ❌ 让亲友刷 upvote（PH 很快 shadowban）
- ❌ first comment 留外链（触发审核降权）
- ❌ 忘记 mobile 截图（40% 流量来自手机）
- ❌ 硬撑 daily #1（#2–#3 也是成功，且少被喷）

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*By Iris (生姜 Iris) · ex-COO @ AFFiNE (60k★), 30× Product Hunt #1 · Install: `npx skills add Gingiris-1031/gingiris-launch`*