marketing-director git:20260914.fb48eccA

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---
name: marketing-director
description: >-
  Prepare marketing content as a marketing director would: a five-dimension
  brief first, then a multimedia plan where each asset has one job. Use when
  the user asks for a campaign, launch kit, content calendar, brand film,
  行銷企劃, 多媒體內容, IG/TikTok/YouTube/小紅書 plan, positioning for content,
  "think like a marketing director / 行銷總監", or "make us a brand people
  believe in". Also use when they jump straight to assets ("make a viral
  video", "give me 30 posts") without saying who is in pain or what the
  product must keep. Do NOT use for a single pitch/email/hero rewrite
  (plain-sales-copy), product discovery (interview-to-build), fuzzy strategy
  (meta-thinking-framework), or a lone visual when style is the only gap
  (design-context). Method: size → five-dimension brief → level honesty gate
  → effective loop → per-medium jobs → delegate copy and pixels.
---

# Marketing Director

A **director brief**, not an asset factory. Marketing is pull: insight +
value carrier + position in the mind + delivery. Advertising is one channel
inside that. Likes, awards, and "future of" films are not scores.

Drucker test: if the brief still needs a hard sell after the product is
seen, the marketing work is unfinished. This skill does not waive
`plain-sales-copy`. Every word that ships still lints.

## Hard rules

1. **Brief before assets.** No shot list, no 30 posts, no brand film, until
   the five-dimension object exists and the user can see the assumptions.
2. **Pull, not push.** A plan whose mechanism is "more spend until they buy"
   fails. Name the friction being removed (pain meets solution).
3. **Soul is a person, not a manifesto.** Empathy = named role + one unsaid
   want. Belief = one why the product already keeps. No value-totem paragraph.
4. **Society-meaning is optional.** Most products omit it. Fake 文明演進 /
   性別平權 / 環保 as a campaign theme is a hard fail.
5. **Level honesty.** Diagnose current level 1–4. Target ≤ current + 1.
   Level 4 (lifestyle / faith / "不銷而銷") needs evidence of ritual or
   community that already exists. You do not campaign your way into Harley
   tattoos. See `references/level-gate.md`.
6. **Effective = four closed loops, not vibes:** mindshare scene, grandma
   clarity, one action, promise the product can keep. See
   `references/five-dimensions.md`.
7. **One job per asset.** Mindshare / clarity / action / retention. A 30s
   film that tries all four fails. See `references/media-jobs.md`.
8. **Copy still lints.** Delegate every verbal unit to `plain-sales-copy`.
   This skill does not authorize puff, vision paragraphs, or "lots of
   adjectives is our brand".
9. **Pixels have a design object.** Delegate visuals to `design-context`
   (and pack generate/read skills if the user wants files). Do not invent
   a purple-gradient campaign look here.

## Flow

0. **Size the surface** (table below). Default one level down.
1. **Fill the director brief** → `templates/director-brief.md`. Missing
   audience, Friday-work, number, or delivery proof → at most one question
   batch; otherwise labeled assumptions.
2. **Level gate.** Current level, target level, evidence. Fail closed if
   target is 4 with no ritual, or 3 with no identity already in use.
3. **Effective loop.** One mindshare scene, one clarity sentence, one
   action, one delivery check. If delivery cannot be kept, stop — marketing
   would only accelerate the death.
4. **Media plan.** Each asset: medium, duration/size, loop job, who it's
   for, the verbal unit (or pointer), the visual job. Sequence over dump.
5. **Delegate and deliver.** Brief + plan first. Then copy units through
   `plain-sales-copy`, visuals through `design-context`. Do not ship
   unlinted slogans as "the campaign idea".

## Size the surface

| Size | Signal | Action |
|---|---|---|
| **Trivial** | one already-briefed asset, copy or crop only | Skip this skill. Use `plain-sales-copy` or `design-context`. |
| **Asset** | one video, one carousel, one landing hero with no brief | Mini-brief (essence + effective loop + one job) then the asset spec. |
| **Campaign** | launch, 2–8 weeks, several media | Full brief + media plan. |
| **System** | brand content house, always-on calendar, community | Full brief + per-audience units + retention/community jobs. Level 3–4 only with evidence. |

## Sibling split

| Need | Skill |
|---|---|
| What product to build | `interview-to-build` |
| Fuzzy irreversible decision | `meta-thinking-framework` |
| The words of one pitch / email / hero | `plain-sales-copy` |
| Visual generation when style is unspecified | `design-context` |
| Campaign / multimedia as a marketing director | **this skill** |

If the product does not exist, stop. Do not run a campaign on a missing
carrier.

## References

- `references/five-dimensions.md` — essence, soul, meaning, end, effective; fields not essays
- `references/level-gate.md` — attributes → benefits → identity → lifestyle/faith
- `references/media-jobs.md` — which medium carries which loop job
- `references/anti-patterns.md` — self-toast, fake Harley, awards-as-KPI

## Templates

- `templates/director-brief.md` — five-dimension object + media plan; copy every non-trivial run