git:20260130.9b3c151 to git:20260130.4caa77f

---

name: bridgebound-in-market-20

description: 20 "In Market" Bridgebound triggers from Flip The Script - Adjacent Vendors, Competitors, and Time-Based signals. Use when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal/event timing.

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# BRIDGEBOUND Category III: Based on Likely "In Market" (20 Triggers)

## Adjacent Vendors (7 Triggers)

1. **Recently Purchased Adjacent Vendor (Channel Partner)** - New tech stack addition

2. **Current Customers of Adjacent Vendor (Non-Channel Partner)** - Complementary tools

3. **In-Cycle with Adjacent Vendor (Channel Partner)** - Active evaluation

4. **Engaged with Adjacent Vendor's Company Page** - Vendor interest

5. **Followers of Adjacent Vendor's Company Page** - Following adjacent tools

6. **Engaged with Adjacent Vendor's Employees** - Employee engagement

7. **Mutual Connections with Adjacent Vendor's Employees** - Shared network

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## Competitors (9 Triggers)

8. **Competitor's Churned Customers (Left a Negative Review)** - Unhappy churners

9. **Competitor's Churned Customers (Through Disintegration)** - Forced churn

10. **Competitor's Customers (Through Competitor's Website)** - Identified users

11. **Competitor's Customers (Through Integration)** - Integration data

12. **In-Cycle with Competitors (Through Word of Mouth)** - Active evaluation

13. **Engaged with Competitor's Company Page** - Competitor interest

14. **Followers of Competitor's Company Page** - Following competitors

15. **Engaged with Competitor's Employees** - Employee engagement

16. **Mutual Connections with Competitor's Employees** - Shared network

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## Time-Based (4 Triggers)

17. **Annual Event (Ex. Taxes)** - Recurring annual needs

18. **Regular Event (Ex. Olympics)** - Periodic events

19. **Seasonal Needs (Ex. Summer for HVAC)** - Seasonal demand

20. **Act of God (One-Time Event)** - Unexpected events

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## Competitor Displacement Template

```

Just saw your review of {{competitor}}...

We researched and tested 3 alternatives (that don't suck).

Shall I send the report to you?

Cheers,

[Name]

```

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## Adjacent Vendor Play

**Logic:** If they bought Tool A, they likely need Tool B

**Examples:**

- Bought Salesforce → Need Salesforce add-ons

- Bought HubSpot → Need marketing automation

- Bought Snowflake → Need data tools

**Timing:** 2-4 weeks after adjacent vendor purchase