Playbook for competitive teardowns, market sizing (TAM/SAM/SOM), and positioning-gap analysis. Used by market-analyst.
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What the file says
# Competitive Analysis — playbook
The job is sourced facts, not wishful sizing. Every number traces to a source;
every assumption is shown.
## 1. Competitor teardown
For each competitor capture:
- **What they do** — the core product, in one honest sentence.
- **Positioning** — who they say they are for, and the wedge they lead with.
- **Strengths** — what they genuinely do well.
- **Weaknesses** — where users complain or the product is thin.
- **Recent moves** — launches, pricing changes, pivots in the last 6-12 months.
Include indirect competitors and the "do nothing / spreadsheet" alternative —
they hold real market share.
### Where to source competitors (the 5-source checklist)
Don't list the three rivals you already know. Triangulate from sources that
surface the ones you *don't*:
1. **G2 / Capterra / Product Hunt** — review sites cluster alternatives users
actually compared. The "compare to" sidebar is a free competitor list.
2. **Reddit / forums / app-store reviews** — search "[problem] app" and
"alternative to [leader]". Indian fintech: r/IndiaInvestments, r/personalfinanceindia.
…
The line at the top of this page pins the label git:20260721.86de099, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_2wmvf6phgmeamanc
GET https://markdownregistry.com/api/v1/resolve?ref=vandanaajaydubey111/great-pm/competitive-analysis
GET https://markdownregistry.com/api/v1/blob/66c04a71f218ba35eb89b3edefa152e6ea5e8abfa50b1a8de6903b355ea5e279
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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