analytics-insights SKILL.md skillA

analytics-insights from indranilbanerjee/digital-marketing-pro is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add indranilbanerjee/digital-marketing-pro/analytics-insights@git:20261004.914b90a

Pins git:20261004.914b90a in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
indranilbanerjee/digital-marketing-pro
Path
skills/analytics-insights/SKILL.md
Versions recorded
6
Latest version
git:20261004.914b90a, committed Oct 4, 2026
First version recorded
Jun 3, 2026
Size
26,692 bytes
Repository stars
898
License
MIT

Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and incrementality guidance, dark-social tracking, and privacy-first cookieless measurement architecture, including the GA4 AI Assistant channel group for attributing AI-referred traffic. Triggers on "/digital-marketing-pro:analytics-insights", "why did traffic drop", "define our KPIs", "design an executive dashboard…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Analytics & Insights

## GA4 "AI Assistant" channel group (added 13 May 2026)

Google Analytics 4 added a new **default channel group called "AI Assistant"** on 13 May 2026 ([GA4 channel groups doc](https://support.google.com/analytics/answer/9164320?hl=en)). When a referrer matches a recognized AI Assistant (ChatGPT, Gemini, Claude, etc.), GA4 automatically:

- Categorizes the session under the **AI Assistant channel group**
- Sets the **Medium dimension to `ai-assistant`**

This is the **attribution-side counterpart** to the new GSC AI Performance Report (rolled out 3 June 2026 — see `/digital-marketing-pro:gsc-ai-performance`). Because the GSC AI report intentionally excludes click data, the GA4 AI Assistant channel is currently the cleanest path to attribute *actual traffic* coming from generative AI surfaces.

**Recommended GA4 setup checks** when onboarding a brand:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add indranilbanerjee/digital-marketing-pro/analytics-insights@sha256:a30e9bec62c652de

The line at the top of this page pins the label git:20261004.914b90a, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_3jerfpkzp7lx4yn5.svg)](https://markdownregistry.com/a/art_3jerfpkzp7lx4yn5)

6 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 3, 2026 and Oct 4, 2026, about one every 24 days.

versioncommittedcommitsizeaudit
git:20261004.914b90a latest2026-10-04 914b90a 26,692 BA view · diff
git:20260812.b6240422026-08-12 b624042 22,794 BA view · diff
git:20260729.ef551b02026-07-29 ef551b0 22,173 BA view · diff
git:20260709.294ff622026-07-09 294ff62 21,828 BA view · diff
git:20260608.2655fa12026-06-08 2655fa1 21,831 BA view · diff
git:20260603.f0885d42026-06-03 f0885d4 20,996 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (26692 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

indranilbanerjee/digital-marketing-pro · 898 stars · license MIT · pushed 2026-10-11 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_3jerfpkzp7lx4yn5
GET https://markdownregistry.com/api/v1/resolve?ref=indranilbanerjee/digital-marketing-pro/analytics-insights
GET https://markdownregistry.com/api/v1/blob/a30e9bec62c652de201410660cead8276058b86d60ff55fcc6306ea31607f80f

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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