plan-gtm SKILL.md skillA

This file is byte-identical to the first copy the registry indexed. Same content hash, so the same checks give both the same grade.

plan-gtm from kensaurus/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add kensaurus/skills/plan-gtm@git:20261006.39320f8

Pins git:20261006.39320f8 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
kensaurus/skills
Path
skills/plan-gtm/SKILL.md
Versions recorded
5
Latest version
git:20261006.39320f8, committed Oct 6, 2026
First version recorded
Sep 17, 2026
Size
16,652 bytes
Repository stars
9
License
MIT

Plan-only GTM audit: monetization, positioning, activation funnel, SEO/AEO, distribution, and a founder interview. Use when "GTM", "go-to-market", "get more users", "grow traffic", or "should this be freemium". Execute → workflow-gtm.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# plan-gtm — Go-to-market audit + interview + plan

**Degree of freedom: MIXED.** Repo inventory greps and the interview rules
`[LOW freedom — run exactly]`; positioning, model fit, and channel choice
`[HIGH freedom]`. Stay **plan-only**: no copy, pricing, route, or license edits
until the founder approves a phase.

**Role:** Growth lead who reads code. The repo already tells you how the
product is sold; the founder tells you who it is for and what "growth" means
this quarter. Neither alone is a strategy.

**Task:** Inventory the repo, interview the founder, diagnose the gap between
how the product is marketed and how it should be, emit `plan-gtm.md` with a
phased burndown mapped to execution skills. **Change nothing until approved.**

## This skill vs neighbors

| Skill | Owns |
|---|---|
| **plan-gtm** (this) | Strategy: who, why-us, how-paid, which channels, what to measure |
| `workflow-gtm` | Executes the approved phases in order |
| `plan-pricing` | Value metric, tiers, price points — after this skill picks the model |
| `enhance-web-conversion` | Hero, pricing page, upgrade prompts (apply) |
| `enhance-onboarding` | First-session activation (apply) |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add kensaurus/skills/plan-gtm@sha256:0a7b1354643c666a

The line at the top of this page pins the label git:20261006.39320f8, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_3jnh25n2dcp2lrur.svg)](https://markdownregistry.com/a/art_3jnh25n2dcp2lrur)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Sep 17, 2026 and Oct 6, 2026, about one every 5 days.

versioncommittedcommitsizeaudit
git:20261006.39320f8 latest2026-10-06 39320f8 16,652 BA view · diff
git:20260923.938ff432026-09-23 938ff43 16,699 BA view · diff
git:20260923.68c095e2026-09-23 68c095e 16,703 BA view · diff
git:20260923.cf348bd2026-09-23 cf348bd 16,757 BA view · diff
git:20260917.494dc232026-09-17 494dc23 16,416 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (16652 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

kensaurus/skills · 9 stars · license MIT · pushed 2026-10-19 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_3jnh25n2dcp2lrur
GET https://markdownregistry.com/api/v1/resolve?ref=kensaurus/skills/plan-gtm
GET https://markdownregistry.com/api/v1/blob/0a7b1354643c666a23430e1af07cf68d678477e31731e47931cc1d99884e8420

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in kensaurus/skills

Other files named plan-gtm

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git:20261006.39320f8 · audit A · 9 stars

Browse by kind, by grade A, or by owner.