scorecard-marketing SKILL.md skillA

scorecard-marketing from wondelai/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add wondelai/skills/scorecard-marketing@v1.5.0

Pins v1.5.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
wondelai/skills
Path
plugins/marketing-cro/skills/scorecard-marketing/SKILL.md
Versions recorded
1
Latest version
v1.5.0, committed Aug 9, 2026
Size
14,167 bytes
Repository stars
2,640
License
MIT

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz funnel", "scorecard", "lead magnet", "score-based segmentation", or "lead qualification". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers concept hooks, question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Scorecard Marketing Skill

A proven 4-step system for generating qualified leads through interactive assessments that arrive with rich data about each prospect.

## Core Principle

**Everything is downstream from lead generation.** People buy to resolve psychological tension between their current reality and desired reality — a scorecard awakens dormant desires by asking revealing questions.

**The foundation:** Active searchers are harder to sell to (already decided, set budget); people with dormant desires buy from whoever helped them uncover the need. Interactive assessments create psychological engagement static content cannot — which is why they convert several times better than a PDF download (see [Conversion Benchmarks](#conversion-benchmarks)).

## Scoring
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add wondelai/skills/scorecard-marketing@sha256:bb8aa862f93ef100

The line at the top of this page pins the label v1.5.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_46bfw2ysgpxayvfl.svg)](https://markdownregistry.com/a/art_46bfw2ysgpxayvfl)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Aug 9, 2026.

versioncommittedcommitsizeaudit
v1.5.0 latest2026-08-09 ab2d28a 14,167 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14167 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

wondelai/skills · 2,640 stars · license MIT · pushed 2026-11-02 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_46bfw2ysgpxayvfl
GET https://markdownregistry.com/api/v1/resolve?ref=wondelai/skills/scorecard-marketing
GET https://markdownregistry.com/api/v1/blob/bb8aa862f93ef1004844e0947f3b196db5d8e758617e977b2d90e6c23be506bd

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from wondelai/skills

.cursorrules Cursor rule
wondelai/skills · .cursorrules
git:20260701.14a4958 · audit A · 2,640 stars
37signals-way SKILL.md skill
wondelai/skills · 37signals-way/SKILL.md · Build lean, opinionated products using the 37signals philosophy from "Getting Real", "Rework", and "Shape Up". Use when…
v1.3.1 · audit A · 2,640 stars
CLAUDE.md CLAUDE.md file
wondelai/skills · CLAUDE.md
git:20261102.79a0452 · audit A · 2,640 stars
architecture-optimization SKILL.md skill
wondelai/skills · architecture-optimization/SKILL.md · Guided journey from a working codebase grown slow and tangled to one measurably fast, cleanly bounded, and readable…
v1.0.0 · audit A · 2,640 stars
blue-ocean-strategy SKILL.md skill
wondelai/skills · blue-ocean-strategy/SKILL.md · Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions…
v1.4.1 · audit A · 2,640 stars
clean-architecture SKILL.md skill
wondelai/skills · clean-architecture/SKILL.md · Structure software around the Dependency Rule: source code dependencies point inward from frameworks to use cases to…
v1.4.0 · audit A · 2,640 stars
clean-code SKILL.md skill
wondelai/skills · clean-code/SKILL.md · Write readable, maintainable code through disciplined naming, small functions, and clean error handling. Use when the…
v1.4.0 · audit A · 2,640 stars
cold-start-problem SKILL.md skill
wondelai/skills · cold-start-problem/SKILL.md · Start and scale networked products using Andrew Chen''s "The Cold Start Problem" framework for network effects. Use…
v1.2.0 · audit A · 2,640 stars
contagious SKILL.md skill
wondelai/skills · contagious/SKILL.md · Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical…
v1.4.0 · audit A · 2,640 stars
continuous-discovery SKILL.md skill
wondelai/skills · continuous-discovery/SKILL.md · Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview…
v1.4.0 · audit A · 2,640 stars
conversion-optimization SKILL.md skill
wondelai/skills · conversion-optimization/SKILL.md · Guided journey from a leaking conversion flow - landing page, signup, checkout, or in-app onboarding - to a measured…
v1.0.0 · audit A · 2,640 stars
create-app SKILL.md skill
wondelai/skills · create-app/SKILL.md · Guided journey from a raw app idea to a validated, cleanly architected first version that ships on a sustainable…
v1.0.1 · audit A · 2,640 stars

Every file in wondelai/skills

Other files named scorecard-marketing

scorecard-marketing SKILL.md skill
wondelai/skills · plugins/wondelai-skills/skills/scorecard-marketing/SKILL.md · Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz…
v1.5.0 · audit A · 2,640 stars
scorecard-marketing SKILL.md skill
wondelai/skills · scorecard-marketing/SKILL.md · Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz…
v1.5.0 · audit A · 2,640 stars

Browse by kind, by grade A, or by owner.