adspirer-optimize is agent-read markdown (skill) from amekala/ads-mcp: Find and fix wasted ad spend with Adspirer — cut spend that isn't converting, add negative keywords, exclude audiences and placements, reallocate budget to what works, and check whether campaigns are pacing over or under budget. Proposes changes and asks before spending or moving money..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Cutting waste and pacing budget
Follow `adspirer-mcp` before any tool call. Load the platform skill for field rules. This skill
proposes changes and applies them **only after the user agrees to that specific change**.
## Find the waste
| Platform | Tool (through its router unless noted) |
|---|---|
| Google | `analyze_wasted_spend`, then `analyze_search_terms` |
| Meta | `analyze_meta_wasted_spend` |
| TikTok | `analyze_tiktok_wasted_spend` |
| LinkedIn | `analyze_linkedin_wasted_spend` |
| Amazon | `analyze_amazon_wasted_spend`, then `get_amazon_search_terms` |
Waste has a few shapes and they need different fixes:
- **Spend with zero conversions.** The obvious one. But check the volume first — an ad group with
$40 spend and no conversions may simply not have had a chance yet at a $60 CPA.
- **Spend converting far above target.** Worse than zero, because it looks like it's working.
- **Search terms you never intended to buy.** On Google and Amazon this is where the money leaks:
broad match matching "free", "jobs", "diy", a competitor's brand, or a wildly adjacent product.
- **Placements and audiences that never convert.** Display and TikTok especially.
…
Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
A 17 of 17 checks passed. Deterministic, no model, same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (5594 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
amekala/ads-mcp · 95 stars · license MIT · pushed 2026-09-24 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_4gzajdudjg3mhvuu
GET https://markdownregistry.com/api/v1/resolve?ref=amekala/ads-mcp/adspirer-optimize
GET https://markdownregistry.com/api/v1/blob/bbee2f82427cfdc12cca9c2ed7ef33e4dc90dfc1a496df81be17845ce30fc875
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
amekala/ads-mcp · plugins/adspirer/skills/adspirer-ads/SKILL.md · Manage ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Use when the user wants to analyze…
amekala/ads-mcp · plugins/adspirer/skills/adspirer-performance-review/SKILL.md · Run a cross-platform performance review for this brand. Use when the user asks for a performance review, weekly review…
amekala/ads-mcp · plugins/adspirer/skills/adspirer-setup/SKILL.md · Set up your brand workspace — connect to Adspirer, scan brand docs, pull campaign data, and create AGENTS.md. Use on…
amekala/ads-mcp · plugins/adspirer/skills/adspirer-wasted-spend/SKILL.md · Find and fix wasted ad spend across all platforms. Use when the user wants to reduce wasted spend, find inefficiencies…
amekala/ads-mcp · plugins/adspirer/skills/adspirer-write-ad-copy/SKILL.md · Write brand-voice-compliant ad copy for a specific platform. Use when the user wants new headlines, descriptions, or ad…
amekala/ads-mcp · plugins/chatgpt/adspirer/skills/adspirer-agent/SKILL.md · Paid-media advertising agent behavior for Adspirer — create, analyze, and optimize ad campaigns across Google Ads…
amekala/ads-mcp · plugins/chatgpt/adspirer/skills/adspirer-chatgpt-ads/SKILL.md · Create and manage ChatGPT Ads (OpenAI Ads) through Adspirer — ads that appear inside ChatGPT responses. Use for OpenAI…
amekala/ads-mcp · plugins/chatgpt/adspirer/skills/adspirer-creative/SKILL.md · Write and refresh ad creative with Adspirer — headlines, descriptions, primary text, and ad copy for Google, Meta…
