content-experimentation-best-practices SKILL.md skillA
content-experimentation-best-practices from sanity-io/agent-toolkit is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add sanity-io/agent-toolkit/content-experimentation-best-practices@git:20260407.ad50ea4Pins git:20260407.ad50ea4 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- sanity-io/agent-toolkit
- Path
skills/content-experimentation-best-practices/SKILL.md- Versions recorded
- 4
- Latest version
- git:20260407.ad50ea4, committed Apr 7, 2026
- First version recorded
- Jan 23, 2026
- Size
- 1,883 bytes
- Repository stars
- 197
- License
- MIT
Content experimentation and A/B testing guidance covering experiment design, hypotheses, metrics, sample size, statistical foundations, CMS-managed variants, and common analysis pitfalls. Use this skill when planning experiments, setting up variants, choosing success metrics, interpreting statistical results, or building experimentation workflows in a CMS or frontend stack.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Content Experimentation Best Practices Principles and patterns for running effective content experiments to improve conversion rates, engagement, and user experience. ## When to Apply Reference these guidelines when: - Setting up A/B or multivariate testing infrastructure - Designing experiments for content changes - Analyzing and interpreting test results - Building CMS integrations for experimentation - Deciding what to test and how ## Core Concepts ### A/B Testing Comparing two variants (A vs B) to determine which performs better. ### Multivariate Testing Testing multiple variables simultaneously to find optimal combinations. ### Statistical Significance The confidence level that results aren't due to random chance. ### Experimentation Culture Making decisions based on data rather than opinions (HiPPO avoidance). ## References Start with the reference that matches the current problem, such as design, statistics, CMS integration, or pitfalls. See `references/` for detailed guidance: - `references/experiment-design.md` — Hypothesis framework, metrics, sample size, and what to test …
Read the whole file at its exact version.
How to install
mdr add sanity-io/agent-toolkit/content-experimentation-best-practices@sha256:2c7a119eba4bf525The line at the top of this page pins the label git:20260407.ad50ea4, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_4h54uukju25ikzfq)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 4 versions of this file, between Jan 23, 2026 and Apr 7, 2026, about one every 25 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260407.ad50ea4 latest | 2026-04-07 | ad50ea4 | 1,883 B | A | view · diff |
| git:20260305.80872f6 | 2026-03-05 | 80872f6 | 1,876 B | A | view · diff |
| v1.0.0 | 2026-02-21 | 42ca89c | 1,630 B | A | view · diff |
| v1.0.0 | 2026-01-23 | d509a35 | 1,309 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1883 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
sanity-io/agent-toolkit · 197 stars · license MIT · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_4h54uukju25ikzfq GET https://markdownregistry.com/api/v1/resolve?ref=sanity-io/agent-toolkit/content-experimentation-best-practices GET https://markdownregistry.com/api/v1/blob/2c7a119eba4bf52533a7e98d7f0ee9668af244bc276962f9ffc2f16ce1000c9a
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
More from sanity-io/agent-toolkit
Every file in sanity-io/agent-toolkit