09-customer-insight-global SKILL.md skillA

09-customer-insight-global from minhnv0807/ai-business-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add minhnv0807/ai-business-skills/09-customer-insight-global@v2.5.1

Pins v2.5.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
minhnv0807/ai-business-skills
Path
skills/en/09-customer-insight-global/SKILL.md
Versions recorded
3
Latest version
v2.5.1, committed Oct 28, 2026
First version recorded
May 11, 2026
Size
14,571 bytes
Repository stars
644
License
MIT

Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for —…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Customer Insight (Global)

## Information Gathering

Ask up to 4 questions before starting:

1. **What is your product / service?** (Industry, price tier, market geography)
2. **Who are your current customers?** (Gender, age range, typical price point, channels they discover you)
3. **Do you have customer data?** (CRM data, comments/inbox, reviews, surveys — share if available)
4. **What's the goal of this insight work?** (Content writing? Ad targeting? Repositioning? New product launch? Service improvement?)

---

## Consumer vs Shopper Distinction

The buyer is not always the user, and the user is not always the decision-maker:

| | **Consumer (User)** | **Shopper (Buyer)** |
|---|---|---|
| Definition | Person who actually uses the product/service | Person who pays for it |
| Cares about | Experience, results, feelings | Price, convenience, value-for-money |
| Decides based on | "Will this work for me?" | "Is this worth the cost?" |
| Example (Skincare) | The person whose skin gets treated | Their partner / parent paying |
| Example (Course) | Student | Parent paying tuition |
| Example (Kids' toys) | The child | The parents |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add minhnv0807/ai-business-skills/09-customer-insight-global@sha256:5f21082311ad4a41

The line at the top of this page pins the label v2.5.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_4qifwgqkbssll7x2.svg)](https://markdownregistry.com/a/art_4qifwgqkbssll7x2)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between May 11, 2026 and Oct 28, 2026, about one every 85 days.

versioncommittedcommitsizeaudit
v2.5.1 latest2026-10-28 1bbd790 14,571 BA view · diff
v2.5.12026-08-10 764ea20 14,558 BA view · diff
v2.5.02026-05-11 2818264 13,990 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14571 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

minhnv0807/ai-business-skills · 644 stars · license MIT · pushed 2026-11-05 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_4qifwgqkbssll7x2
GET https://markdownregistry.com/api/v1/resolve?ref=minhnv0807/ai-business-skills/09-customer-insight-global
GET https://markdownregistry.com/api/v1/blob/5f21082311ad4a414e3c91fc64c5849e866954663ae4725e8800dcace85dbfed

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from minhnv0807/ai-business-skills

AGENTS.md AGENTS.md file
minhnv0807/ai-business-skills · AGENTS.md
git:20261026.5737b98 · audit A · 644 stars
CLAUDE.md CLAUDE.md file
minhnv0807/ai-business-skills · CLAUDE.md
git:20261031.86a2cb3 · audit A · 644 stars
llms.txt llms.txt file
minhnv0807/ai-business-skills · llms.txt
git:20261031.86a2cb3 · audit A · 644 stars
29-dropshipping-mastery-global SKILL.md skill
minhnv0807/ai-business-skills · modules/dropshipping/en/29-dropshipping-mastery-global/SKILL.md · Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product…
v1.0.2 · audit A · 644 stars
22-personal-brand-context-global SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/en/22-personal-brand-context-global/SKILL.md · Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates…
v1.1.1 · audit A · 644 stars
23-personal-brand-strategy-global SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/en/23-personal-brand-strategy-global/SKILL.md · Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a…
v1.0.1 · audit A · 644 stars
24-ai-avatar-production-global SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/en/24-ai-avatar-production-global/SKILL.md · Use when a PERSONAL brand needs AI avatar video at scale — three tool tiers, four workflows for single avatar…
v1.1.2 · audit A · 644 stars
25-voice-clone-podcast-global SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/en/25-voice-clone-podcast-global/SKILL.md · Use when a PERSONAL brand needs AUDIO — voice cloning with ElevenLabs, Murf, or PlayHT, podcast production, audiobooks…
v1.0.1 · audit A · 644 stars
26-thought-leadership-content-global SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/en/26-thought-leadership-content-global/SKILL.md · Use when a PERSONAL brand needs long-form WRITTEN content that builds authority rather than sells — LinkedIn posts, X…
v1.0.1 · audit A · 644 stars
27-personal-brand-monetize-global SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/en/27-personal-brand-monetize-global/SKILL.md · Use when a PERSONAL brand needs to make money — three funnel versions for founder, coach, and creator, an offer ladder…
v1.0.1 · audit A · 644 stars
28-community-building-global SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/en/28-community-building-global/SKILL.md · Use when a PERSONAL brand needs its OWN community — Skool, Mighty Networks, Discord, Circle, or Slack: a three-layer…
v1.0.1 · audit A · 644 stars
22-personal-brand-context SKILL.md skill
minhnv0807/ai-business-skills · modules/personal-branding/vi/22-personal-brand-context/SKILL.md · Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file…
v1.1.1 · audit A · 644 stars

Every file in minhnv0807/ai-business-skills

Browse by kind, by grade A, or by owner.