ad-frameworks SKILL.md skillA

ad-frameworks from muvon/octomind-tap is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add muvon/octomind-tap/ad-frameworks@git:20261013.a69e0bb

Pins git:20261013.a69e0bb in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
muvon/octomind-tap
Path
skills/ad-frameworks/SKILL.md
Versions recorded
7
Latest version
git:20261013.a69e0bb, committed Oct 13, 2026
First version recorded
May 4, 2026
Size
10,000 bytes
Repository stars
5
License
Apache-2.0

Compact playbook of ad copy frameworks (AIDA, PAS, problem-agitation-solution, before-after-bridge, 4Us, FAB) and when to apply each, including a decision guide that matches framework to audience awareness level (Schwartz). Use when structuring the body of an ad: script, body copy, landing-page sections, or any persuasive piece.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

## Overview

Strong ads aren't written from scratch — they're written into a framework that has been pressure-tested across millions of dollars of spend. The framework's job is to make the structure invisible: the viewer feels a story, the writer follows a checklist. This skill gives you the small set of frameworks that actually convert in 2026 short-form video and direct-response copy, plus a rule for which one to pick based on the audience's awareness level (Schwartz's five stages).

## Instructions

### Core Rules

- Pick the framework before writing the script. Trying to pick mid-draft means the writer reverts to default narration.
- Every framework needs an explicit CTA. Implicit "the offer is the rest of the video" loses ~30% conversion.
- Match framework to audience awareness, not your preference. A cold audience can't follow PAS — they don't yet feel the problem.
- One framework per piece. Mixing AIDA + PAS halfway through makes the piece muddled.
- Specifics, not adjectives. "47% faster" beats "much faster". Numbers, names, time spans.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add muvon/octomind-tap/ad-frameworks@sha256:36fc7464324e2817

The line at the top of this page pins the label git:20261013.a69e0bb, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_4so2urhy6kjdlojb.svg)](https://markdownregistry.com/a/art_4so2urhy6kjdlojb)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 7 versions of this file, between May 4, 2026 and Oct 13, 2026, about one every 27 days.

versioncommittedcommitsizeaudit
git:20261013.a69e0bb latest2026-10-13 a69e0bb 10,000 BA view · diff
git:20260918.40e721d2026-09-18 40e721d 9,613 BA view · diff
git:20260509.3ea7fe42026-05-09 3ea7fe4 10,023 BA view · diff
git:20260509.49df5792026-05-09 49df579 9,678 BA view · diff
git:20260509.966244f2026-05-09 966244f 9,618 BA view · diff
git:20260509.a2215fa2026-05-09 a2215fa 9,838 BA view · diff
git:20260504.5c78b232026-05-04 5c78b23 9,670 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10000 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

muvon/octomind-tap · 5 stars · license Apache-2.0 · pushed 2026-10-31 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_4so2urhy6kjdlojb
GET https://markdownregistry.com/api/v1/resolve?ref=muvon/octomind-tap/ad-frameworks
GET https://markdownregistry.com/api/v1/blob/36fc7464324e28178dd85f280ea410ddcf9512390d54e90674b724f5ef84487d

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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