ad-campaign-writer SKILL.md skillA
ad-campaign-writer from qa-aman/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add qa-aman/claude-skills/ad-campaign-writer@git:20260808.7dfb5c7Pins git:20260808.7dfb5c7 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- qa-aman/claude-skills
- Path
skills/by-role/marketing/ad-campaign-writer/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260808.7dfb5c7, committed Aug 8, 2026
- First version recorded
- May 4, 2026
- Size
- 22,452 bytes
- Repository stars
- 21
- License
- MIT
Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# ad-campaign-writer Writes paid ad copy across channels using two frameworks baked together: 1. **Eugene Schwartz's Awareness Levels** (*Breakthrough Advertising*) - determines what to say based on where the buyer is in their journey 2. **Robert Cialdini's 6 Principles of Persuasion** (*Influence*) - determines how to say it to trigger action The result: every ad set has a distinct angle grounded in buyer psychology, not guesswork. ## The two frameworks ### Framework 1: Schwartz's 5 Awareness Levels The biggest mistake in ad copy: writing the same message regardless of where the audience is in their journey. Schwartz's levels fix this. | Level | Who they are | What they believe | What your copy must do | |---|---|---|---| | **1. Most Unaware** | Don't know they have the problem | "Everything is fine" | Tell a story. Don't mention the product. Introduce the problem through emotion or narrative. | | **2. Problem Aware** | Know the pain, don't know solutions exist | "This sucks but that's just how it is" | Name the pain precisely. Agitate it. Show you understand. Introduce the idea that solutions exist. | …
Read the whole file at its exact version.
How to install
mdr add qa-aman/claude-skills/ad-campaign-writer@sha256:b0f38b8985b73a60The line at the top of this page pins the label git:20260808.7dfb5c7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_4w4aqn4ufbjguppa)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between May 4, 2026 and Aug 8, 2026, about one every 96 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260808.7dfb5c7 latest | 2026-08-08 | 7dfb5c7 | 22,452 B | A | view · diff |
| git:20260504.0d54b6b | 2026-05-04 | 0d54b6b | 11,032 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (22452 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
qa-aman/claude-skills · 21 stars · license MIT · pushed 2026-10-19 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_4w4aqn4ufbjguppa GET https://markdownregistry.com/api/v1/resolve?ref=qa-aman/claude-skills/ad-campaign-writer GET https://markdownregistry.com/api/v1/blob/b0f38b8985b73a60407d33bc5851d23a8a591647701cda25b348a0c62449621c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.