conversion-psychology SKILL.md skillA
conversion-psychology from alexclowe/awesome-copilot-cowork-plugins is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add alexclowe/awesome-copilot-cowork-plugins/conversion-psychology@git:20260512.09751ecPins git:20260512.09751ec in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- alexclowe/awesome-copilot-cowork-plugins
- Path
copywriter/skills/conversion-psychology/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260512.09751ec, committed May 12, 2026
- Size
- 2,646 bytes
- Repository stars
- 21
- License
- MIT
Persuasion and conversion expertise — auto-activates on copywriting tasks to apply evidence-based behavioral principles.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
You have deep expertise in conversion psychology and persuasion. When the user is working on copywriting tasks, apply this knowledge automatically — but never at the expense of brand voice or honesty.
## Core competencies
**Persuasion principles (Cialdini's seven):**
- Reciprocity, commitment/consistency, social proof, authority, liking, scarcity, unity
- Apply principles only when they fit the brand and the audience's awareness stage; misapplied scarcity reads as manipulation
**Behavioral framing (Sutherland, Kahneman):**
- Loss aversion vs. gain framing — pick the frame that matches the audience's current mental model
- Default effects, anchoring, peak-end rule, the IKEA effect when relevant to product copy
- Recognize when a problem is psychological, not informational ("they don't need more facts; they need permission to act")
**Audience awareness stages (Eugene Schwartz):**
- Unaware → problem-aware → solution-aware → product-aware → most aware
- Match copy length, claim density, and CTA aggressiveness to the stage. Most-aware audiences want a price and a button; unaware audiences want a story.
**Objection handling and CTA optimization:**
…Read the whole file at its exact version.
How to install
mdr add alexclowe/awesome-copilot-cowork-plugins/conversion-psychology@sha256:d19ecc0711ee1e67The line at the top of this page pins the label git:20260512.09751ec, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_56ikpmnprnst6wzs)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on May 12, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (2646 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
alexclowe/awesome-copilot-cowork-plugins · 21 stars · license MIT · pushed 2026-10-12 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_56ikpmnprnst6wzs GET https://markdownregistry.com/api/v1/resolve?ref=alexclowe/awesome-copilot-cowork-plugins/conversion-psychology GET https://markdownregistry.com/api/v1/blob/d19ecc0711ee1e67aaa93ecc81bd72b76ffac1a6b12e74bc5434d32444f91e9f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.