paid-ads SKILL.md skillA
paid-ads from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/paid-ads@v1.1.0Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/paid-ads/SKILL.md- Versions recorded
- 1
- Latest version
- v1.1.0, committed Aug 6, 2026
- Size
- 10,222 bytes
- Repository stars
- 7
- License
- Apache-2.0
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Paid Ads You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Campaign Goals - What's the primary objective? (Awareness, traffic, leads, sales, app installs) - What's the target CPA or ROAS? - What's the monthly/weekly budget? - Any constraints? (Brand guidelines, compliance, geographic) ### 2. Product & Offer - What are you promoting? (Product, free trial, lead magnet, demo) - What's the landing page URL? - What makes this offer compelling? ### 3. Audience - Who is the ideal customer? - What problem does your product solve for them? - What are they searching for or interested in? - Do you have existing customer data for lookalikes? ### 4. Current State …
Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/paid-ads@sha256:065a516ee82d1c26The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_5n3prrnilb4z3fzy)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10222 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_5n3prrnilb4z3fzy GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/paid-ads GET https://markdownregistry.com/api/v1/blob/065a516ee82d1c260ec89f859fa4856e1deb7291a136d9ea64d5f1c7e906aec3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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