campaign-postmortem git:20260514.a906bc8A

Immutable. This exact content is served forever at /api/v1/blob/c8917f57f89d4934.

---
name: campaign-postmortem
description: Build sourced campaign retrospectives from goals, launch context, performance data, team feedback, and follow-up actions.
---

# Campaign Postmortem

## Use When

A marketing team needs to understand what happened in a campaign and turn the learning into better next-cycle decisions.

## Workflow

1. Confirm campaign name, date range, goals, channels, and audience.
2. Gather approved source material: brief, launch plan, project notes, performance data, meeting notes, and team feedback.
3. Build a timeline of major decisions, launch events, results, and follow-up actions.
4. Compare goals to actual results with source references.
5. Separate observations from interpretations.
6. Identify what worked, what did not work, root causes, and open questions.
7. Recommend what to repeat, change, or stop.
8. Add an action register with owners, dates, and unresolved decisions when available.

## Output Format

- Executive summary
- Source list
- Campaign timeline
- Goal vs. actuals
- What worked
- What did not work
- Root causes and caveats
- Repeat / change / stop
- Action register

## Guardrails

- Never invent metrics, attribution, causes, or owner commitments.
- Label missing data and conflicting evidence.
- Keep the retro focused on systems, decisions, and process, not personal blame.
- Require human review before sharing broadly or updating source-of-truth records.