researching-competitor-ads SKILL.md skillA

researching-competitor-ads from supercmohq/supercmo-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add supercmohq/supercmo-skills/researching-competitor-ads@v0.3.2

Pins v0.3.2 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
supercmohq/supercmo-skills
Path
skills/researching-competitor-ads/SKILL.md
Versions recorded
4
Latest version
v0.3.2, committed Oct 15, 2026
First version recorded
Aug 26, 2026
Size
9,984 bytes
Repository stars
291
License
Apache-2.0

Analyzes the ads competitors are running — the ones live now, the ones they have already stopped, and which have run longest. Watches the video ads and reads the image ads with a vision model, so every finding comes from the ad itself rather than its caption. Finds the patterns across the set — what is holding, what was dropped, and what nobody runs. Research only — nothing is generated or recommended here. Use when the user wants competitor ads researched, an ad teardown, a competitive or…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Competitor ads

Analyze what competitors are advertising, work out what is holding, and map what the category
covers. **Research only — nothing is generated, posted or planned here.** Deciding what to make
next is `planning-campaigns`' job.

## Workflow

### Step 1: Settle who the competitors are

Three ways to find out. Try them in order, and stop at the first one that works.

- **Read them from `competitors.md`** in `./supercmo-company`. Where it
  is absent or empty, move on.
- **Ask the user**, for a name and a website for each competitor.
- **Find candidates**, only where the user doesn't know. Call `url_extraction` on the user's own
  website to learn what they sell in their own words, then `social_research` on `meta_ad_library` /
  `search_ads` using those words. Each ad names the advertiser who ran it. Show the user a plain list
  of those advertiser names with the number of ads each appeared on, most ads first — nothing else —
  and ask which are real competitors.

You need **a name** for each competitor, and a website where there is one: Step 3 uses the domain to
prove the ads came from the right company. A competitor saved as "website unconfirmed" needs no
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add supercmohq/supercmo-skills/researching-competitor-ads@sha256:c61633c75f397c3e

The line at the top of this page pins the label v0.3.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_6fh5nxez46gtvinj.svg)](https://markdownregistry.com/a/art_6fh5nxez46gtvinj)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Aug 26, 2026 and Oct 15, 2026, about one every 17 days.

versioncommittedcommitsizeaudit
v0.3.2 latest2026-10-15 c0be20f 9,984 BA view · diff
v0.3.22026-10-15 6a443ac 9,845 BA view · diff
v0.3.22026-08-28 e3392e0 9,849 BA view · diff
v0.3.02026-08-26 53292d1 9,908 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (9984 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

supercmohq/supercmo-skills · 291 stars · license Apache-2.0 · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_6fh5nxez46gtvinj
GET https://markdownregistry.com/api/v1/resolve?ref=supercmohq/supercmo-skills/researching-competitor-ads
GET https://markdownregistry.com/api/v1/blob/c61633c75f397c3efdcc81082c87722d9dede5c9b392d38c2847af61ea90cb5b

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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