content-writer SKILL.md skillA

content-writer from qa-aman/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add qa-aman/claude-skills/content-writer@git:20260808.7dfb5c7

Pins git:20260808.7dfb5c7 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
qa-aman/claude-skills
Path
skills/by-role/marketing/content-writer/SKILL.md
Versions recorded
2
Latest version
git:20260808.7dfb5c7, committed Aug 8, 2026
First version recorded
May 4, 2026
Size
17,319 bytes
Repository stars
21
License
MIT

Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI. For improving copy that already exists, see copy-review. For a…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# content-writer

Writes marketing content in the company's voice for the company's ICP. Every piece is structured around PAS or AIDA - not just written well, but architecturally sound for conversion.

## Choosing the structure: awareness first

PAS and AIDA are not interchangeable, and picking by taste is the most common failure in this
skill. Pick by where the reader already is, using **Eugene Schwartz's awareness stages from
*Breakthrough Advertising* (1966)**:

| Reader is | Structure | Why |
|---|---|---|
| Unaware or problem-aware | **PAS** | They need the problem named and sharpened before any solution lands |
| Solution-aware or product-aware | **AIDA** | They accept the problem; the work is attention, interest and desire for this answer |
| Most aware | Neither, go straight to the offer | Structure is overhead when they are ready |

### Schwartz's second axis: market sophistication

Awareness is about the reader. Sophistication is about the market, specifically how many times
this reader has already heard a claim like yours. Schwartz's five stages, each with the move that
still works at that stage:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add qa-aman/claude-skills/content-writer@sha256:0db20f2842586500

The line at the top of this page pins the label git:20260808.7dfb5c7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_6jaipl3efe2ezlxb.svg)](https://markdownregistry.com/a/art_6jaipl3efe2ezlxb)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between May 4, 2026 and Aug 8, 2026, about one every 96 days.

versioncommittedcommitsizeaudit
git:20260808.7dfb5c7 latest2026-08-08 7dfb5c7 17,319 BA view · diff
git:20260504.0d54b6b2026-05-04 0d54b6b 8,179 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (17319 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

qa-aman/claude-skills · 21 stars · license MIT · pushed 2026-10-19 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_6jaipl3efe2ezlxb
GET https://markdownregistry.com/api/v1/resolve?ref=qa-aman/claude-skills/content-writer
GET https://markdownregistry.com/api/v1/blob/0db20f284258650094e920f7f8e0ba93a9ca27bf1e91ea080057d77777cdc9d0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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