retention-ltv-playbook SKILL.md skillA
This file is byte-identical to the first copy the registry indexed. Same content hash, so the same checks give both the same grade.
retention-ltv-playbook from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/retention-ltv-playbook@git:20260806.73fec06Pins git:20260806.73fec06 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/retention-ltv-playbook/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260806.73fec06, committed Aug 6, 2026
- Size
- 1,306 bytes
- Repository stars
- 7
- License
- Apache-2.0
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Retention & LTV Playbook Skill ## When to Use - Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). - Benchmarking repeat purchase and churn signals by cohort. - Equipping lifecycle teams with proven offers, creative angles, and cadences. ## Framework 1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs. 2. **Offer Library** – incentives mapped to cohort + margin guardrails. 3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail). 4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance. 5. **Testing Roadmap** – prioritized experiments per lifecycle cohort. ## Templates - Journey storyboard (touchpoint, trigger, creative brief, offer, KPI). - Loyalty program tracker (points, tiers, redemption metrics). - Experiment log for retention tests with hypotheses + guardrails. ## Tips - Align offers with merchandising calendar to prevent message fatigue. - Incorporate zero/first-party data capture prompts early in the lifecycle. - Pair with `launch-retention-program` for automated plan creation. ---
Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/retention-ltv-playbook@sha256:3bce8132974b7cdeThe line at the top of this page pins the label git:20260806.73fec06, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_6mixe2p5hjdb3ylf)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1306 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_6mixe2p5hjdb3ylf GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/retention-ltv-playbook GET https://markdownregistry.com/api/v1/blob/3bce8132974b7cde7a16fd70dcbf03c402c9bac608d59c8eb3222a8e821c0620
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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