product-marketing-context SKILL.md skillA

product-marketing-context from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add the-utopia-studio/skills/product-marketing-context@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
the-utopia-studio/skills
Path
plugins/utopia-gtm/skills/product-marketing-context/SKILL.md
Versions recorded
1
Latest version
v1.1.0, committed Aug 6, 2026
Size
7,561 bytes
Repository stars
7
License
Apache-2.0

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at `.agents/product-marketing-context.md`.

## Workflow

### Step 1: Check for Existing Context

First, check if `.agents/product-marketing-context.md` already exists. Also check `.claude/product-marketing-context.md` for older setups — if found there but not in `.agents/`, offer to move it.

**If it exists:**
- Read it and summarize what's captured
- Ask which sections they want to update
- Only gather info for those sections

**If it doesn't exist, offer two options:**

1. **Auto-draft from codebase** (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.

2. **Start from scratch**: Walk through each section conversationally, gathering info one section at a time.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add the-utopia-studio/skills/product-marketing-context@sha256:e80bbfe3c243ccc3

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_acdl76pau2anngss.svg)](https://markdownregistry.com/a/art_acdl76pau2anngss)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Aug 6, 2026.

versioncommittedcommitsizeaudit
v1.1.0 latest2026-08-06 73fec06 7,561 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7561 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_acdl76pau2anngss
GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/product-marketing-context
GET https://markdownregistry.com/api/v1/blob/e80bbfe3c243ccc39f238dc9bc64ec4a4f9ff0af366a5b17081b92bac69902e4

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in the-utopia-studio/skills

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