paid-media-ops SKILL.md skillA

paid-media-ops from shalintripathi/saas-marketing-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add shalintripathi/saas-marketing-agents/paid-media-ops@git:20261101.a2511b8

Pins git:20261101.a2511b8 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
shalintripathi/saas-marketing-agents
Path
plugins/saas-marketing/skills/paid-media-ops/SKILL.md
Versions recorded
14
Latest version
git:20261101.a2511b8, committed Nov 1, 2026
First version recorded
Jul 20, 2026
Size
29,996 bytes
Repository stars
36
License
MIT

Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, AI Max for Search (whether to turn it on, and search term matching, text customization and final URL expansion judged one at a time, with URL exclusions so careers, docs and blog pages never take paid clicks), LinkedIn Ads, Reddit Ads (subreddit and keyword targeting, automated targeting, should we advertise on Reddit), social media advertising, programmatic buying, creative…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Paid Media Operations Skill

## Step 0 (always first): Load brand context

**Before producing any deliverable, look for a `brand-context.md` file** in the user's project root (also check `./.claude/brand-context.md` and `./docs/brand-context.md`). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.

- **If it exists:** read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
- **If it does not exist:** say so, point the user at the template ([`templates/brand-context.md`](../../templates/brand-context.md)), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add shalintripathi/saas-marketing-agents/paid-media-ops@sha256:d896c937b5ca74d2

The line at the top of this page pins the label git:20261101.a2511b8, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_bjvyaze4d5qsgh5a.svg)](https://markdownregistry.com/a/art_bjvyaze4d5qsgh5a)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 14 versions of this file, between Jul 20, 2026 and Nov 1, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
git:20261101.a2511b8 latest2026-11-01 a2511b8 29,996 BA view · diff
git:20261028.a0efd9d2026-10-28 a0efd9d 29,702 BA view · diff
git:20261024.771945d2026-10-24 771945d 28,914 BA view · diff
git:20261023.e09906a2026-10-23 e09906a 28,441 BA view · diff
git:20261020.f50e2ea2026-10-20 f50e2ea 27,763 BA view · diff
git:20261015.7d09ccc2026-10-15 7d09ccc 27,202 BA view · diff
git:20261011.c3ec9152026-10-11 c3ec915 26,837 BA view · diff
git:20261007.92e51262026-10-07 92e5126 26,236 BA view · diff
git:20261003.457ecfc2026-10-03 457ecfc 25,539 BA view · diff
git:20260925.994ad712026-09-25 994ad71 23,573 BA view · diff
git:20260906.5b52eac2026-09-06 5b52eac 21,472 BA view · diff
git:20260823.39cba6f2026-08-23 39cba6f 20,263 BA view · diff
git:20260722.811b9ba2026-07-22 811b9ba 18,493 BA view · diff
git:20260720.e8e2edb2026-07-20 e8e2edb 17,180 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (29996 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

shalintripathi/saas-marketing-agents · 36 stars · license MIT · pushed 2026-11-07 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_bjvyaze4d5qsgh5a
GET https://markdownregistry.com/api/v1/resolve?ref=shalintripathi/saas-marketing-agents/paid-media-ops
GET https://markdownregistry.com/api/v1/blob/d896c937b5ca74d2e2d3006a7a9285f776be6c14b4c76a85dc3938944950973e

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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