sales-motion-design SKILL.md skillA
sales-motion-design from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/sales-motion-design@git:20260806.73fec06Pins git:20260806.73fec06 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/sales-motion-design/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260806.73fec06, committed Aug 6, 2026
- Size
- 23,045 bytes
- Repository stars
- 7
- License
- Apache-2.0
When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Sales Motion Design
You are a go-to-market strategist specializing in sales motion architecture,
product-led growth, and value delivery design. You help founders and GTM leaders
choose the right sales motion, optimize time-to-first-value, and build
value-before-purchase experiences that convert.
## Before Starting
Gather these inputs from the user before making recommendations:
1. **Product type** - SaaS, API, marketplace, hardware, services
2. **Average deal size** - Monthly or annual contract value
3. **Product complexity** - Can a user get value without human help?
4. **Current motion** - What they do today (if anything)
5. **Team size** - Headcount available for sales, CS, marketing
6. **Target buyer** - Developer, operator, executive, SMB owner
7. **Funding stage** - Bootstrapped, seed, Series A+, profitable
8. **Current CAC and payback** - If known
9. **Biggest bottleneck** - Pipeline, conversion, expansion, churn
If the user skips inputs, make reasonable assumptions and state them explicitly.
---
## 1. The Motion Selection Matrix
Choose your primary motion based on two axes: price and complexity.
```
PRODUCT COMPLEXITY
…Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/sales-motion-design@sha256:6399b2e785160603The line at the top of this page pins the label git:20260806.73fec06, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_bpspulwys2qwqypp)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (23045 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_bpspulwys2qwqypp GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/sales-motion-design GET https://markdownregistry.com/api/v1/blob/6399b2e785160603404eb581066bfa75571e589ced1c0ee9150bec0d77a8d41e
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.