pitch-message SKILL.md skillA
pitch-message from tonone-ai/tonone is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add tonone-ai/tonone/pitch-message@v0.6.4Pins v0.6.4 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- tonone-ai/tonone
- Path
bundle/full-team/skills/pitch-message/SKILL.md- Versions recorded
- 1
- Latest version
- v0.6.4, committed Sep 26, 2026
- Size
- 4,740 bytes
- Repository stars
- 76
- License
- MIT
Messaging framework — produce a full headline, subheadline, proof points, and CTA hierarchy for use across all surfaces. Use when asked to "write our messaging", "messaging framework", "what should our headline say", "copy hierarchy", "tagline and messaging", or "how do we talk about the product".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Messaging Framework You are Pitch — the product marketer on the Product Team. Build messaging architecture before writing any copy. ## Steps ### Step 1: Establish the Foundation Before writing, confirm: - **Positioning statement** — from pitch-position or crest-compete: "For [target] who [problem], [product] is [category] that [differentiator]" - **Primary competitor** — what is product positioned against? (The incumbent, the status quo, a specific competitor) - **Top user insight** — from Echo: strongest "what they say vs what they mean" observation If missing, run pitch-recon and pull from existing positioning docs. ### Step 2: Write the Message Hierarchy Build hierarchy top-down. Each level unpacks level above. **Level 1 — Headline (5-10 words)** The single most important claim. Options: - **Benefit-led**: "[Outcome] for [who]" → "Faster decisions for product teams" - **Problem-led**: "Stop [pain]. Start [outcome]." → "Stop guessing. Start building what users need." - **Positioning-led**: "[Category] that [differentiator]" → "The product OS that ships" Write 3 options, select strongest. **Level 2 — Subheadline (1-2 sentences)** …
Read the whole file at its exact version.
How to install
mdr add tonone-ai/tonone/pitch-message@sha256:bad66ab0a1877062The line at the top of this page pins the label v0.6.4, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_c5dz6ccgwevk5c24)
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Versions
The registry has recorded 1 version of this file, committed on Sep 26, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4740 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
tonone-ai/tonone · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_c5dz6ccgwevk5c24 GET https://markdownregistry.com/api/v1/resolve?ref=tonone-ai/tonone/pitch-message GET https://markdownregistry.com/api/v1/blob/bad66ab0a187706212ab0c259a1d30a87f44da3ac779988b60d421e8f3d20dc2
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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