copywriting-hooks SKILL.md skillA

copywriting-hooks from samber/cc-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add samber/cc-skills/copywriting-hooks@v1.1.2

Pins v1.1.2 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
samber/cc-skills
Path
skills/copywriting-hooks/SKILL.md
Versions recorded
5
Latest version
v1.1.2, committed Sep 2, 2026
First version recorded
Aug 19, 2026
Size
27,370 bytes
Repository stars
232
License
MIT

Writes opening hooks and post titles for long-form articles in EN or FR — blog posts, Substack/Medium/dev.to, LinkedIn long-form, newsletters, essays. Trigger whenever the user asks for a hook, opening, lede, intro, first sentence/paragraph, opener, accroche, attaque, phrase d'accroche, or première phrase — including punching up a flat intro or draft opening — or for a post title, titre d'article, or headline. Do NOT trigger for social posts (LinkedIn feed, Twitter/X, TikTok, Bluesky)…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Copywriting Hooks

## The method

A hook's only job is to make the reader want sentence 2. Voice, structure, formatting, all of it, follow from that one job.

What makes a reader want sentence 2 is one of **five levers**:

1. **Open a gap.** Pose something incomplete that the reader needs to close. Curiosity gap, question, open loop.
2. **Break a prediction.** State something that violates the reader's prior. Contrarian, definition reversal, surprising statistic.
3. **Drop into a scene.** Load sensory or specific detail that builds a vivid frame. In medias res, concrete detail, time anchor.
4. **Promise a payoff.** Name an outcome the reader wants. Benefit, "if you... then this", direct problem.
5. **Borrow weight.** Lean on a name, number, or quote that carries embedded authority. Authority hook, statistic, quote with disagreement.

A strong hook usually pulls two levers at once. "Frank Sinatra, holding a glass of bourbon..." is scene plus open loop. "Most people think X. They're wrong." is prediction-break plus gap. Single-lever hooks can still work but are easier to ignore.

Three further principles:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add samber/cc-skills/copywriting-hooks@sha256:53d2d421e168d491

The line at the top of this page pins the label v1.1.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ccwaxpg75kvjozyw.svg)](https://markdownregistry.com/a/art_ccwaxpg75kvjozyw)

6 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Aug 19, 2026 and Sep 2, 2026, about one every 3 days.

versioncommittedcommitsizeaudit
v1.1.2 latest2026-09-02 f866b80 27,370 BA view · diff
v1.1.12026-09-01 7e64f91 27,350 BA view · diff
v1.1.02026-08-29 f995396 27,651 BA view · diff
v1.1.02026-08-19 3aba328 27,688 BA view · diff
v1.0.02026-08-19 5561835 27,688 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (27370 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

samber/cc-skills · 232 stars · license MIT · pushed 2026-10-01 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ccwaxpg75kvjozyw
GET https://markdownregistry.com/api/v1/resolve?ref=samber/cc-skills/copywriting-hooks
GET https://markdownregistry.com/api/v1/blob/53d2d421e168d491b87409c2304cfde052366266f6c33aa24f401b8179edb17b

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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