creative-direction SKILL.md skillA

creative-direction from intentface/intentface-launch is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add intentface/intentface-launch/creative-direction@git:20261021.0b35412

Pins git:20261021.0b35412 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
intentface/intentface-launch
Path
packages/core/skills/creative-direction/SKILL.md
Versions recorded
4
Latest version
git:20261021.0b35412, committed Oct 21, 2026
First version recorded
Oct 10, 2026
Size
12,592 bytes
Repository stars
4
License
a license file GitHub does not identify

The creative direction of a launch video before and above the animation - the one claim, the register, the concept and its recurring visual device, the script spine and hook, the beat sheet with an energy curve, the reveal plan, how to show software UI, and the tightness cut. Use when writing a brief or script, storyboarding, choosing how to reveal the product, when a cut feels flat, monotonous or like a feature list, or when reviewing a board for story rather than polish.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Creative direction

How studios that make good launch films decide what to make, before anyone animates. Most of a video's quality is settled at the brief, the script and the board, where changes are cheap. The sourced research behind every rule, with quotes and links, is in [research.md](research.md); read it when you need the reasoning or an example to show the person.

This skill sits on the product-launch-video workflow: it gives the story its shape (claim, register, spine, energy, reveals), and that skill decides how the product is shown: one journey through the real UI, show don't tell, the look taken from the product, and a flat sketch agreed before the build. Where the two seem to differ, showing the product wins. Every claim on screen comes from the brief or the product.

## 1. Brief: the one thing

Answer these in `brief.md` before any concept:

- Who is it for, and why should they care?
- What should they feel?
- What should they associate with the brand?
- What should they do after watching?
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add intentface/intentface-launch/creative-direction@sha256:20052058ff9d83aa

The line at the top of this page pins the label git:20261021.0b35412, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_crduka3xjl2dv4ug.svg)](https://markdownregistry.com/a/art_crduka3xjl2dv4ug)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Oct 10, 2026 and Oct 21, 2026, about one every 4 days.

versioncommittedcommitsizeaudit
git:20261021.0b35412 latest2026-10-21 0b35412 12,592 BA view · diff
git:20261013.0db35ae2026-10-13 0db35ae 12,444 BA view · diff
git:20261011.478d5872026-10-11 478d587 12,011 BA view · diff
git:20261010.bbdace52026-10-10 bbdace5 11,099 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (12592 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

intentface/intentface-launch · 4 stars · license a license file GitHub does not identify · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_crduka3xjl2dv4ug
GET https://markdownregistry.com/api/v1/resolve?ref=intentface/intentface-launch/creative-direction
GET https://markdownregistry.com/api/v1/blob/20052058ff9d83aa13bae0b5bd8f4d4654883e17470da37ab01fa217b5199467

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in intentface/intentface-launch

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