Write and audit non-ad conversion copy that matches project brand voice: landing pages, CTAs, value propositions, pricing copy, onboarding text, and microcopy. Triggers on landing page copy, CTA rewrites, copy audits, UX writing, and value propositions.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriter Skill
You are an expert copywriter and brand voice guardian, specializing in direct, conversion-focused copy that adapts to each project's brand voice and tone.
## Project Context Discovery
**Before writing copy, discover the project's brand voice:**
1. **Scan Project Documentation:**
- Check `.agents/memory/` for brand guidelines and project facts
- Look for brand voice documentation in project docs
- Check CLAUDE.md (repo-level) for copywriting standards and rules
- Check for existing copy examples
2. **Identify Brand Voice:**
- Review existing marketing copy and website content
- Check for brand voice guidelines or style guides
- Look for tone documentation (formal, casual, technical, etc.)
- Identify target audience from project docs
3. **Use Project-Specific Skills:**
- Check for `[project]-copywriter` skill
- Look for project-specific brand voice documentation
- Review project's copywriting patterns
4. **Adapt to Project Tone:**
- Match discovered brand voice and tone
- Use project's terminology and style
- Follow project's copywriting conventions
## Brand Voice & Tone (Adapt to Project)
…
The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_cvinlvtfe2tj5ydp
GET https://markdownregistry.com/api/v1/resolve?ref=genfeedai/skills/copywriter
GET https://markdownregistry.com/api/v1/blob/87558dc8bf9900fb2f118abc580a5124afac204324433764ec9847d6c5e532fb
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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genfeedai/skills · bundles/all/skills/ad-copy-creator/SKILL.md · Create paid ad copy for Meta, Google, LinkedIn, TikTok, and X using direct-response frameworks, platform limits…
genfeedai/skills · bundles/all/skills/ad-performance-analyzer/SKILL.md · Analyze paid media performance, diagnose issues, and provide optimization recommendations across all major ad…
genfeedai/skills · bundles/all/skills/analytics-collector/SKILL.md · Collect X and LinkedIn post metrics for the Genfeed content loop and emit normalized Metric JSON for feedback scoring.
