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brand-setup SKILL.md skillA

brand-setup from indranilbanerjee/neels-plugins is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add indranilbanerjee/neels-plugins/brand-setup@git:20261011.1a0c374

Pins git:20261011.1a0c374 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: indranilbanerjee/neels-plugins
Path: hermes/digital-marketing-pro/strategy/skills/brand-setup/SKILL.md
Versions recorded: 2
Latest version: git:20261011.1a0c374, committed Oct 11, 2026
First version recorded: Oct 11, 2026
Size: 7,554 bytes
Repository stars: 6
License: MIT

Set up or update the brand profile every skill reads: voice, audience, compliance. "set up a new brand".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Setup — Interactive Brand Profiling

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

- User says "set up a new brand" or "create a brand profile"
- User mentions a new client or project for marketing
- User wants to switch between brands (agency use case)
- User wants to update brand voice, audiences, or goals
- First time using any marketing skill without an active brand

## Setup Modes

### Quick Setup (5 questions — recommended for getting started fast)
If the user wants to get started quickly, or says "quick setup", ask only these 5 essential questions:
1. **Brand name** — "What's your brand or business name?"
2. **What you do** — "In one sentence, what does [brand] do?" (extract industry, business model, USP)
3. **Target audience** — "Who is your primary customer?" (extract B2B/B2C, demographics)
4. **Brand voice** — "Pick 3 words that describe how your brand communicates" (map to formality/energy/humor/authority scales)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add indranilbanerjee/neels-plugins/brand-setup@sha256:cdbbe64299758545

The line at the top of this page pins the label git:20261011.1a0c374, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_d5w57wiqyhs5z6qi.svg)](https://markdownregistry.com/a/art_d5w57wiqyhs5z6qi)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, all committed on Oct 11, 2026.

version	committed	commit	size	audit
git:20261011.1a0c374 latest	2026-10-11	1a0c374	7,554 B	A	view · diff
git:20261011.82fab54	2026-10-11	82fab54	7,438 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (7554 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

indranilbanerjee/neels-plugins · 6 stars · license MIT · pushed 2026-10-17 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_d5w57wiqyhs5z6qi
GET https://markdownregistry.com/api/v1/resolve?ref=indranilbanerjee/neels-plugins/brand-setup
GET https://markdownregistry.com/api/v1/blob/cdbbe64299758545462a43df6da666cbd905db115ca1f3ef7811709fda689b87

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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