brand-strategy SKILL.md skillA

brand-strategy from event4u-app/agent-config is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add event4u-app/agent-config/brand-strategy@git:20261018.3a9b54d

Pins git:20261018.3a9b54d in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
event4u-app/agent-config
Path
src/skills/brand-strategy/SKILL.md
Versions recorded
6
Latest version
git:20261018.3a9b54d, committed Oct 18, 2026
First version recorded
Jun 16, 2026
Size
5,072 bytes
Repository stars
19
License
MIT

Ground a brand strategy from the corpus — archetype, opposable positioning, voice and tone, messaging framework. Use to decide who a brand is for, what it stands for, and how it sounds.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# brand-strategy

Grounding skill. Consults the brand corpus to surface archetype, positioning, voice/tone, and messaging constraints. Output is a constraint set the human confirms — never final brand copy — then handed to brand-identity and brand-to-tokens.

## When to use

- Deciding brand archetype, opposable positioning, voice/tone, or messaging framework before any identity work begins.
- Before invoking brand-identity — the confirmed constraint set is its required input.
- When a brief lacks a named audience, an opposable difference, or supporting proof.
- When a brand refresh or extension needs grounding before token changes.

## Procedure

1. **Pressure-test the brief.** Is the audience named (not "everyone")? Is the difference opposable (could a competitor claim the opposite)? Is there at least one proof point? If any are missing, challenge — do not proceed on a vague brief.

2. **Ground via the corpus.** Run the corpus engine for each required domain. Start with archetype, then voice, then messaging:

```bash
node <skills-root>/corpus-grounding/scripts/ground.mjs search \
  --manifest <skills-root>/brand/data/manifest.json \
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add event4u-app/agent-config/brand-strategy@sha256:97155118e241f55e

The line at the top of this page pins the label git:20261018.3a9b54d, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_d7rafmc66jzthofl.svg)](https://markdownregistry.com/a/art_d7rafmc66jzthofl)

6 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 16, 2026 and Oct 18, 2026, about one every 25 days.

versioncommittedcommitsizeaudit
git:20261018.3a9b54d latest2026-10-18 3a9b54d 5,072 BA view · diff
git:20261016.7559f132026-10-16 7559f13 4,554 BA view · diff
git:20261013.503b4e92026-10-13 503b4e9 4,555 BA view · diff
git:20260823.f8dbcee2026-08-23 f8dbcee 4,560 BA view · diff
git:20260706.65fa12b2026-07-06 65fa12b 4,320 BA view · diff
git:20260616.0f08db72026-06-16 0f08db7 4,317 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5072 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

event4u-app/agent-config · 19 stars · license MIT · pushed 2026-11-05 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_d7rafmc66jzthofl
GET https://markdownregistry.com/api/v1/resolve?ref=event4u-app/agent-config/brand-strategy
GET https://markdownregistry.com/api/v1/blob/97155118e241f55e2e27a20abf18ba3d1e463662b5eef1ef768e9f8d0affe1aa

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in event4u-app/agent-config

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