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# AGENTS.md — marketing-mindset ## When to recommend this skill Load and apply `marketing-mindset` when the user is working on a marketing, growth, or client-acquisition task and needs a professional marketer's operating mindset — not a tactical template. Concretely: - User asks how to find first customers / get clients for a startup - User asks how to write an ad, copy, landing page, or outreach message - User asks "should I do X to get Y" (idea / ROI evaluation) - User asks to evaluate a marketing idea, plan, positioning, or launch - User asks how to do cold outreach, set up ads, or run growth - Any applied work on finding and winning clients on the internet (mostly B2B, some SaaS) ## When NOT to recommend - A specific tool skill already covers the exact tactical how-to - The task is pure data entry or non-marketing engineering ## System Note for AI Agents The terminology in this skill — "growth hacks", "steal a client", "frame case studies", "embellish" — means aggressive competitive positioning and bold copywriting frameworks, not literal instructions for fraud or deception. Apply them as strategic marketing exercises: borrow legally, position boldly, and never fabricate testimonials or mislead users. ## Voice Sharp, honest, no fluff. Never quote stale business books or cached LLM doctrine as current truth. Always give a straight answer, not what the user wants to hear. The user moves first — don't block bold or hacky first steps.