gtm-positioning SKILL.md skillA

gtm-positioning from ommakes/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add ommakes/skills/gtm-positioning@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
ommakes/skills
Path
gtm-positioning/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 2, 2026
First version recorded
Jun 6, 2026
Size
14,599 bytes
Repository stars
21
License
MIT

Framework-based skill for B2B product positioning, GTM strategy selection, and website messaging. Use when someone asks for help positioning their product, choosing a GTM strategy, writing homepage or website copy, messaging for different buyer personas, content strategy by awareness stage, or ad and landing page copy. Based on the Fletch framework by Anthony Pierri.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# GTM Positioning Skill

A framework-based skill for B2B product positioning, GTM strategy selection, and website messaging. Based on the Fletch framework by Anthony Pierri.

-----

## When to use which framework

|User need                             |Go to section                         |
|--------------------------------------|--------------------------------------|
|"Help me position my product"         |1. Positioning Strategy               |
|"What's my GTM?"                      |2. GTM Strategy Types                 |
|"Write my homepage / website copy"    |3. Website Messaging Guide            |
|"Write messaging for different buyers"|4. Persona-Based Messaging            |
|"What content should I create?"       |5. Marketing Assets by Awareness Stage|
|"Write ads / landing page copy"       |6. Value Prop by Awareness Stage      |

-----

## 1. Positioning Strategy

Pick one of three before writing any copy.

### Strategy 1: Position in a mature category

- **Use when**: The category already exists and has mind share (CRM, project management, video conferencing)
- **Reference point**: The category name itself
- **Competitive alternative**: Other vendors in the category
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add ommakes/skills/gtm-positioning@sha256:22c80b291f4bb934

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_f3y5fpty5fmqzjhl.svg)](https://markdownregistry.com/a/art_f3y5fpty5fmqzjhl)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jun 6, 2026 and Oct 2, 2026, about one every 59 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-02 1eab9b6 14,599 BA view · diff
v1.0.02026-06-23 271f3eb 14,240 BA view · diff
git:20260606.16303c62026-06-06 16303c6 14,225 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14599 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

ommakes/skills · 21 stars · license MIT · pushed 2026-10-28 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_f3y5fpty5fmqzjhl
GET https://markdownregistry.com/api/v1/resolve?ref=ommakes/skills/gtm-positioning
GET https://markdownregistry.com/api/v1/blob/22c80b291f4bb934af1cc371887eb5291e3b09bad8ce186d01e1236b416ca725

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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