10-reverse-kpi-global SKILL.md skillA

10-reverse-kpi-global from minhnv0807/ai-business-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add minhnv0807/ai-business-skills/10-reverse-kpi-global@v1.0.2

Pins v1.0.2 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
minhnv0807/ai-business-skills
Path
skills/en/10-reverse-kpi-global/SKILL.md
Versions recorded
3
Latest version
v1.0.2, committed Oct 28, 2026
First version recorded
May 11, 2026
Size
10,772 bytes
Repository stars
644
License
MIT

Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Reverse KPI Calculation (Global)

Calculate marketing budget by working backward from revenue goal — or forward from available spend to expected revenue. Universal math; currency and benchmark numbers vary per region (US/EU/SEA/LATAM).

---

## For newbies — Read this first

If you've never run a reverse KPI calc:

1. **Reverse KPI = working backward from a goal.** Instead of "I'll spend $5K and see what happens," you say "I want $50K in revenue, so I need X impressions, Y leads, Z customers — therefore the budget is $W."
2. **It works in two directions:**
   - Backward: Revenue target → required spend (when you have a goal)
   - Forward: Available spend → expected revenue (when you have a budget)
3. **You always run 3 scenarios.** Pessimistic (worst case), Realistic (base case), Optimistic (best case). One number is dangerous — three numbers force you to stress-test.
4. **Conversion rates are the leverage.** Small changes in conversion (e.g., 50% → 55%) cascade up the funnel and change your budget significantly.
5. **Currency matters.** A 5% margin in USD is different in EUR, BRL, or VND. Always pick the right region variant for your benchmarks.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add minhnv0807/ai-business-skills/10-reverse-kpi-global@sha256:7188f8c858bd9ec2

The line at the top of this page pins the label v1.0.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_fibq3hhi5raqqgw6.svg)](https://markdownregistry.com/a/art_fibq3hhi5raqqgw6)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between May 11, 2026 and Oct 28, 2026, about one every 85 days.

versioncommittedcommitsizeaudit
v1.0.2 latest2026-10-28 1bbd790 10,772 BA view · diff
v1.0.12026-08-10 764ea20 10,565 BA view · diff
v1.0.02026-05-11 2818264 10,201 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10772 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

minhnv0807/ai-business-skills · 644 stars · license MIT · pushed 2026-11-05 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_fibq3hhi5raqqgw6
GET https://markdownregistry.com/api/v1/resolve?ref=minhnv0807/ai-business-skills/10-reverse-kpi-global
GET https://markdownregistry.com/api/v1/blob/7188f8c858bd9ec22f030c1cb7108e9c9854046469c7c93ae21b528c839ed909

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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