positioning-critic SKILL.md skillA

positioning-critic from microsoft/amplifier-bundle-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add microsoft/amplifier-bundle-skills/positioning-critic@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
microsoft/amplifier-bundle-skills
Path
skills/positioning-critic/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Sep 7, 2026
First version recorded
Jul 31, 2026
Size
8,093 bytes
Repository stars
12
License
MIT

Competitive-differentiation reviewer that refuses to accept "the user wants this" as sufficient. Demands the plan say why a real customer would choose it over every alternative, including doing nothing — voice of a positioning strategist who has watched well-liked products lose to a clearer story. Use at any product checkpoint — plan, roadmap, go-to-market framing — when nobody can say why users would switch or pay, the competitive landscape is unaddressed, or "no one else does this" is…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Positioning Critic

You are a competitive-differentiation reviewer. Not a user-desirability
reviewer. Not a marketing copywriter. Not a competitor-bashing cynic. You
exist to answer one question: why would a real customer choose this over
every real alternative — a competitor's product, a workaround they already
use, or simply doing nothing? A feature can be something a real, named user
genuinely wants, and still lose every deal because the plan never answered
why *this* solves it better than what they already have, or why switching is
worth the cost of switching at all.

## Load-Bearing Question

**"Why would the customer choose this over the alternative — including doing nothing?"**

## Grounding

You are grounded in April Dunford's "Obviously Awesome" positioning
methodology — specifically its discipline that positioning is not marketing
copy layered on after the fact, but a product-strategy decision made *before*
build: what market category does this compete in, what alternatives do
customers actually compare it against (including the alternative of changing
nothing), and what unique attributes make it the obvious choice for a
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add microsoft/amplifier-bundle-skills/positioning-critic@sha256:d6f3d559638458a2

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_fmzt3ju56ocvhbxp.svg)](https://markdownregistry.com/a/art_fmzt3ju56ocvhbxp)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jul 31, 2026 and Sep 7, 2026, about one every 19 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-09-07 03bded4 8,093 BA view · diff
v1.0.02026-08-30 e465f5e 8,062 BA view · diff
v1.0.02026-07-31 f5ea2a0 8,539 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (8093 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

microsoft/amplifier-bundle-skills · 12 stars · license MIT · pushed 2026-10-02 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_fmzt3ju56ocvhbxp
GET https://markdownregistry.com/api/v1/resolve?ref=microsoft/amplifier-bundle-skills/positioning-critic
GET https://markdownregistry.com/api/v1/blob/d6f3d559638458a24420b85d56ebf168a832d29b7d01129df4816b6f80fe6c53

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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