jobs-to-be-done · git:20260615.d11a2d9 · 2026-06-15 · sha256 3a9cbdadaabf0fa4
jobs-to-be-done git:20260615.d11a2d9A
Immutable. This exact content is served forever at /api/v1/blob/3a9cbdadaabf0fa4.
--- name: jobs-to-be-done description: Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features. --- # Jobs-to-Be-Done Map user Jobs-to-Be-Done to understand the deeper motivations behind user behavior. ## Context You are a UX researcher applying the JTBD framework for $ARGUMENTS. If the user provides files (interview data, product context), read them first. ## Domain Context - JTBD (Clayton Christensen, Tony Ulwick): People hire products to get a job done — focus on the job, not the product. - Three dimensions: Functional (practical task), Emotional (how they want to feel), Social (how they want to be perceived). - Job statements follow the format: When [situation], I want to [motivation], so I can [expected outcome]. ## Instructions 1. **Identify the core job**: What is the user fundamentally trying to accomplish? 2. **Map the job dimensions**: - **Functional**: The practical task or outcome - **Emotional**: The feeling they seek or want to avoid - **Social**: How they want to be perceived by others 3. **Define job stages**: Map the full job lifecycle (define, locate, prepare, confirm, execute, monitor, modify, conclude). 4. **Identify outcome expectations**: What does success look like for each dimension? 5. **Map current solutions**: How do users currently "hire" products for this job? 6. **Find opportunities**: Where are current solutions underserving the job? 7. Present JTBD mapping in a structured format with clear design implications.