jobs-to-be-done SKILL.md skillA

This file is byte-identical to the first copy the registry indexed, one of 4 indexed copies. Same content hash, so the same checks give both the same grade.

jobs-to-be-done from martineserios/thebrana is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add martineserios/thebrana/jobs-to-be-done@v1.5.0

Pins v1.5.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
martineserios/thebrana
Path
.agents/skills/jobs-to-be-done/SKILL.md
Versions recorded
2
Latest version
v1.5.0, committed Jul 31, 2026
First version recorded
Jun 15, 2026
Size
16,493 bytes
Repository stars
3
License
MIT

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing a value proposition. Covers JTBD interviews, competition…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Jobs to Be Done Framework

Framework for discovering innovation based on a fundamental truth: customers don't buy products -- they "hire" them to do a specific job in their lives.

## Core Principle

**Job to Be Done** = the progress a customer wants to make in specific circumstances.

Key elements of the definition:
- **Progress** (not goal, not solution) -- the customer wants to move from the current state to a better one
- **Circumstances** -- context determines the job, not customer attributes (demographics are useless)
- **Hiring/Firing** -- the customer actively chooses a product for the "job"

## Scoring

**Goal: 10/10.** Score 1 point per satisfied row in the Quick Diagnostic (7 rows) plus up to 3 points for depth: +1 if all three job dimensions are evidenced, +1 if the job statement avoids any product/solution name, +1 if competition includes non-consumption. Bands: **9-10** = job stated without the product, all four forces mapped, three dimensions evidenced, non-obvious competition and Little Hire tracked; **5-6** = job named but one or two diagnostic rows fail (usually missing forces or emotional/social dimensions); **<=3** = product-first framing, demographic…
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add martineserios/thebrana/jobs-to-be-done@sha256:cc227aa837bda4ae

The line at the top of this page pins the label v1.5.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_fw4js22tasb43cp2.svg)](https://markdownregistry.com/a/art_fw4js22tasb43cp2)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Jun 15, 2026 and Jul 31, 2026, about one every 46 days.

versioncommittedcommitsizeaudit
v1.5.0 latest2026-07-31 0803ef5 16,493 BA view · diff
git:20260615.d11a2d92026-06-15 d11a2d9 1,610 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (16493 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

martineserios/thebrana · 3 stars · license MIT · pushed 2026-11-01 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_fw4js22tasb43cp2
GET https://markdownregistry.com/api/v1/resolve?ref=martineserios/thebrana/jobs-to-be-done
GET https://markdownregistry.com/api/v1/blob/cc227aa837bda4ae0910324e52a90d338354501d005f7ef2fbd0cff9fd73aaf1

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in martineserios/thebrana

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