ad-creative is agent-read markdown (skill) from patrickserrano/lacquer: When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad.
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Ad Creative
You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Platform & Format
- What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
- What ad format? (Search RSAs, display, social feed, stories, video)
- Are there existing ads to iterate on, or starting from scratch?
### 2. Product & Offer
- What are you promoting? (Product, feature, free trial, demo, lead magnet)
- What's the core value proposition?
- What makes this different from competitors?
### 3. Audience & Intent
- Who is the target audience?
- What stage of awareness? (Problem-aware, solution-aware, product-aware)
…
Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
GET https://markdownregistry.com/api/v1/artifacts/art_gby3knogztgaxrjr
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/ad-creative
GET https://markdownregistry.com/api/v1/blob/e5b0cd0bc6bf55ab2abd02ca399fa996b67324cbda0dd1a719689e9322ba6808
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
patrickserrano/lacquer · core/skills/advisor-checkpoint/SKILL.md · Consult a stronger model mid-task for a second opinion before committing to an approach, when stuck, or before…
patrickserrano/lacquer · core/skills/antigravity-rescue/SKILL.md · Use when stuck, wanting a second implementation or diagnosis pass, or handing a substantial task to Google's…
patrickserrano/lacquer · core/skills/caveman/SKILL.md · Use when the user says "caveman mode", "talk like caveman", "use caveman", "less tokens", or "be brief", invokes…
patrickserrano/lacquer · core/skills/claude-rescue/SKILL.md · Use when running under Codex CLI and stuck, wanting a second implementation or diagnosis pass, or handing a substantial…
patrickserrano/lacquer · core/skills/claudemd-review/SKILL.md · Use right after being corrected on something a CLAUDE.md file should already have told you, when explicitly asked to…
patrickserrano/lacquer · core/skills/evaluator-optimizer/SKILL.md · Generate a solution, evaluate it against explicit pass/fail criteria, refine using the feedback, repeat until it passes…
patrickserrano/lacquer · core/skills/exploring-an-idea/SKILL.md · Use at the very start of a new product idea — before a PRD, PCD, repo, or name exists, and any time someone says "I…
patrickserrano/lacquer · core/skills/github-ci-fix/SKILL.md · Use when PR checks fail, CI is red, or GitHub Actions workflows break - systematically inspects failing checks via gh…
patrickserrano/lacquer · core/skills/github-issue-fix-flow/SKILL.md · Use when asked to take a GitHub issue number, implement a fix, run builds/tests, commit with a closing message, and…
patrickserrano/lacquer · core/skills/handoff/SKILL.md · Write a structured handoff document before a session ends, before a context-heavy interruption (SSH/tmux disconnect…
patrickserrano/lacquer · core/skills/manager-loop/SKILL.md · Run a large batch of independent work items (a fleet-wide harvest, a multi-repo sync-down, an overnight backlog) as a…
coreyhaines31/marketingskills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
sickn33/agentic-awesome-skills · plugins/agentic-awesome-skills-claude/skills/ad-creative/SKILL.md · Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when…
leoyeai/openclaw-marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
cesarjoquin/marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
davidpc007/openclaw-marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
superamped/ai-marketing-skills · skills/ads/ad-creative/SKILL.md · Use this skill to turn ad concepts into HTML creative in cookie-cutter, ugly, meme, branded, or native styles, with…
