google-ads-audit SKILL.md skillA

google-ads-audit from irinabuht12-oss/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add irinabuht12-oss/marketing-skills/google-ads-audit@git:20261027.b3bdcd6

Pins git:20261027.b3bdcd6 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
irinabuht12-oss/marketing-skills
Path
skills/google-ads-audit/SKILL.md
Versions recorded
2
Latest version
git:20261027.b3bdcd6, committed Oct 27, 2026
First version recorded
Sep 8, 2026
Size
4,658 bytes
Repository stars
6,900
License
none declared

Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance, or requesting a full diagnostic of advertising spend efficiency. Platform: Google.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Google Ads Audit

Perform systematic account analysis to identify optimization opportunities and wasted spend.

## Process

1. **Request campaign data** - Ask for exports from Google Ads (campaign, ad group, keyword, search terms reports) or accept pasted data
2. **Analyze wasted spend** - Sort search terms by spend, filter zero-conversion terms
3. **Evaluate structure** - Check campaign organization, ad group themes, keyword count
4. **Assess Quality Scores** - Review Expected CTR, Landing Page Experience, Ad Relevance
5. **Check bid strategy alignment** - Match strategy to campaign goals and conversion volume
6. **Deliver prioritized recommendations** - High impact + Low effort first

## Audit Checklist

### Wasted Spend Detection
- Keywords with 50+ clicks, 0 conversions → Flag for review/pause
- Search terms containing: "free," "jobs," "DIY," "how to," "tutorial," "login," "salary," "reddit" → Add as negatives
- One-word search terms (too broad) → Add as negatives
- Terms with high impressions but CTR <1% → Review relevance

### Negative Keywords
- No negatives added in 30+ days → Flag
- Branded terms appearing in non-brand campaigns → Add negatives
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add irinabuht12-oss/marketing-skills/google-ads-audit@sha256:f8cd1de4aac50d35

The line at the top of this page pins the label git:20261027.b3bdcd6, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_gzvvx5cbgwtinsbk.svg)](https://markdownregistry.com/a/art_gzvvx5cbgwtinsbk)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 8, 2026 and Oct 27, 2026, about one every 48 days.

versioncommittedcommitsizeaudit
git:20261027.b3bdcd6 latest2026-10-27 b3bdcd6 4,658 BA view · diff
git:20260908.cc021ba2026-09-08 cc021ba 4,611 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4658 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

irinabuht12-oss/marketing-skills · 6,900 stars · license none declared · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_gzvvx5cbgwtinsbk
GET https://markdownregistry.com/api/v1/resolve?ref=irinabuht12-oss/marketing-skills/google-ads-audit
GET https://markdownregistry.com/api/v1/blob/f8cd1de4aac50d3546c5f7f2dd887466ae43d0c781630eaf7d5ea5647df72690

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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