employee-generated-content SKILL.md skillA

employee-generated-content from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add kostja94/marketing-skills/employee-generated-content@v1.0.1

Pins v1.0.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
kostja94/marketing-skills
Path
skills/channels/owned/employee-generated-content/SKILL.md
Versions recorded
3
Latest version
v1.0.1, committed Sep 25, 2026
First version recorded
Mar 11, 2026
Size
4,670 bytes
Repository stars
1,054
License
MIT

When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Channels: EGC (Employee-Generated Content)

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Brand trust, thought leadership, recruitment, or conversion
2. **Platform**: LinkedIn (B2B primary), X, Instagram, TikTok
3. **Employee base**: Size, roles, existing social presence

## EGC vs. UGC vs. Creator Program

| Dimension | EGC | UGC | Creator Program |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add kostja94/marketing-skills/employee-generated-content@sha256:667a330cb49a2640

The line at the top of this page pins the label v1.0.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_h67hwxsy2ebfjuhx.svg)](https://markdownregistry.com/a/art_h67hwxsy2ebfjuhx)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Mar 11, 2026 and Sep 25, 2026, about one every 99 days.

versioncommittedcommitsizeaudit
v1.0.1 latest2026-09-25 03671b1 4,670 BA view · diff
v1.0.12026-03-27 f1ec9f7 4,572 BA view · diff
v1.0.02026-03-11 c7d87bd 4,538 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4670 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,054 stars · license MIT · pushed 2026-10-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_h67hwxsy2ebfjuhx
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/employee-generated-content
GET https://markdownregistry.com/api/v1/blob/667a330cb49a264069fe34189e23ec3e374117853ac01a2b20f9bd54c61668c7

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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