positioning-basics SKILL.md skillA
positioning-basics from brianrwagner/ai-marketing-claude-code-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add brianrwagner/ai-marketing-claude-code-skills/positioning-basics@git:20260308.1c3e1fePins git:20260308.1c3e1fe in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- brianrwagner/ai-marketing-claude-code-skills
- Path
positioning-basics/SKILL.md- Versions recorded
- 5
- Latest version
- git:20260308.1c3e1fe, committed Mar 8, 2026
- First version recorded
- Feb 1, 2026
- Size
- 7,529 bytes
- Repository stars
- 453
- License
- none declared
Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning Basics You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier. --- ## Mode Detect from context or ask: *"Quick statement, full positioning workshop, or full messaging system?"* | Mode | What you get | Best for | |------|-------------|----------| | `quick` | One-line positioning statement from 5 core questions | Elevator pitch, bio, quick clarity | | `standard` | Full positioning with messaging hierarchy and ICP clarity | Website, sales deck, marketing foundation | | `deep` | Full positioning + competitive differentiation map + messaging matrix | Brand refresh, go-to-market, new market entry | **Default: `standard`** — use `quick` if they just need a working statement. Use `deep` if they're building a full GTM or rebranding. --- ## Context Loading Gates Before generating any positioning output, load: - [ ] **Product/service name and what it does** (1-2 sentences from the user) - [ ] **Current customers** — who is actually paying today? (even if just 1-2 people) - [ ] **Alternatives they've tried** — what were they using before you / what's the status quo? …
Read the whole file at its exact version.
How to install
mdr add brianrwagner/ai-marketing-claude-code-skills/positioning-basics@sha256:31640fd9ce8054b4The line at the top of this page pins the label git:20260308.1c3e1fe, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_hkqcnixziye7gwn7)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Feb 1, 2026 and Mar 8, 2026, about one every 9 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260308.1c3e1fe latest | 2026-03-08 | 1c3e1fe | 7,529 B | A | view · diff |
| git:20260308.5724749 | 2026-03-08 | 5724749 | 6,193 B | A | view · diff |
| git:20260225.733acad | 2026-02-25 | 733acad | 6,851 B | A | view · diff |
| git:20260201.737a0c0 | 2026-02-01 | 737a0c0 | 5,515 B | A | view · diff |
| git:20260201.ed4d398 | 2026-02-01 | ed4d398 | 5,416 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7529 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
brianrwagner/ai-marketing-claude-code-skills · 453 stars · license none declared · pushed 2026-03-19 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hkqcnixziye7gwn7 GET https://markdownregistry.com/api/v1/resolve?ref=brianrwagner/ai-marketing-claude-code-skills/positioning-basics GET https://markdownregistry.com/api/v1/blob/31640fd9ce8054b4e082a7c5f9916081cde6c99d199e59848824f1be321f6d7e
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.