sealeap-amazon-apparel-lifecycle-ads SKILL.md skillA
sealeap-amazon-apparel-lifecycle-ads from xjli360/sealeap-amazon-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add xjli360/sealeap-amazon-skills/sealeap-amazon-apparel-lifecycle-ads@git:20260906.d30e1bdPins git:20260906.d30e1bd in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- xjli360/sealeap-amazon-skills
- Path
amazon-skills/amazon-official/sealeap-amazon-apparel-lifecycle-ads/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260906.d30e1bd, committed Sep 6, 2026
- Size
- 16,534 bytes
- Repository stars
- 324
- License
- MIT
Diagnose and plan Amazon US apparel advertising with an ASIN lifecycle playbook covering long-lifecycle, short-lifecycle, and seasonal products. Use for 美国站服饰广告投放, 女装/内衣/泳装/西装/配饰广告打法, ASIN 生命周期判断, 服饰非标品找词, 广告预算结构, 旺季预热与淡季保温, 主身份/标签/流量池诊断, ACOS 高, 点击高不转化, 大词首页不转化, 断货后重启, SB/SBV/SPV/SD/商品投放组合, 否词与复盘. Default to analysis and draft; do not mutate live campaigns without explicit human approval.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 亚马逊美国站服饰品类 · 生命周期广告投放法则
> 来源：亚马逊广告官方系列直播课《ASIN 决金局 · 亚马逊美国站服饰广告系列课》的长生命周期（两个视频版本）、短生命周期与季节性内容（本地共 4 个视频文件，2026 年 4 月）
> 倍数型数据通常为「头部 25% ASIN ÷ 尾部 25% ASIN」的相对值，非绝对值；Costume Outfit 的源画面存在头尾 20% / 25% 分位冲突，未复核前不得用作账户目标。
先读 [references/source-and-guardrails.md](references/source-and-guardrails.md) 理解课程主题、公开范围、证据等级与执行边界。课程中的广告产品能力、资格和规则是 2026 年课程时点信息；涉及真实执行时必须核对当前美国站控制台。
## 0. 这个 skill 解决什么
服饰是**非标品**：同一个关键词背后可能对应完全不同的消费者画像，流量更容易泛化。
课程认为，照搬标品打法（先铺满入口 → 再筛选 → 加价上首页）在服饰品类**容易失焦**；是否失效必须用具体账户数据验证。
本 skill 提供的决策链条：
```
判断周期类型 → 判断细分产品类型 → 确定广告锚点 → 判断当前所处阶段
→ 套用该阶段的广告架构与预算配比 → 按触发条件调优 → 运营动作补位
```
**使用顺序：先做第 1-4 步的诊断，再进入第 5 步的打法章节。不要跳过诊断直接给架构建议。**
---
## 1. 第一步：判断产品属于哪个生命周期类型
### 1.1 三个阶段的课程基础定义
以下月龄定义用于长、短生命周期产品的初始判断；季节性产品必须按细分类型改用旺季窗口：纯季节型为“第一个旺季前 / 第一个旺季 / 第二个旺季及以后”，周期型课程案例为“第一轮促销周期 / 第二轮 / 第三轮及以后”，见 [references/seasonal.md](references/seasonal.md)。
| 阶段 | 定义 | 特征 |
|---|---|---|
| 新品期 | 上架开售当天起 0–3 个月 | 缺曝光、缺流量、缺市场认知，评论少 |
| 成长期 | 上架第 3 个月 → 销售额达到历史峰值 | 销售快速上升，评论/流量由少变多 |
| 成熟期 | 从销售峰值 → 跌至峰值 50% 以下之前 | 销售自峰值回落但有反复，自然流量开始进来 |
| 衰退期 | 跌破峰值 50% 之后 | 非广告投放的关键阶段 |
### 1.2 三大周期类型的判定
| 类型 | 趋势图特征 | 销售期 | 典型品类 |
|---|---|---|---|
…Read the whole file at its exact version.
How to install
mdr add xjli360/sealeap-amazon-skills/sealeap-amazon-apparel-lifecycle-ads@sha256:2b236ed4ef977f5fThe line at the top of this page pins the label git:20260906.d30e1bd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_hwrmwyr4ltcgdwvu)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Sep 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (16534 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
xjli360/sealeap-amazon-skills · 324 stars · license MIT · pushed 2026-10-16 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hwrmwyr4ltcgdwvu GET https://markdownregistry.com/api/v1/resolve?ref=xjli360/sealeap-amazon-skills/sealeap-amazon-apparel-lifecycle-ads GET https://markdownregistry.com/api/v1/blob/2b236ed4ef977f5f5a856fde24bf45f4711317e7e11f1582badd50db0ab7b414
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.