ecommerce-copywriting SKILL.md skillA

ecommerce-copywriting from sanhuang520-ship-it/awesome-chinese-ai-tools is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting@git:20260812.8dc2f6e

Pins git:20260812.8dc2f6e in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
sanhuang520-ship-it/awesome-chinese-ai-tools
Path
skills/ecommerce-copywriting/SKILL.md
Versions recorded
3
Latest version
git:20260812.8dc2f6e, committed Aug 12, 2026
First version recorded
Aug 5, 2026
Size
5,186 bytes
Repository stars
11
License
MIT

生成中文电商商品文案。当用户要"写商品详情""起标题""做卖点提炼""写主图文案""优化转化""写种草文案"时使用。覆盖淘宝/天猫/京东/拼多多/抖音小店/小红书,按平台规则和搜索逻辑组织。.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# 电商文案助手

把"卖点"翻译成"买点"——用户不关心你的产品有什么,只关心能解决他什么问题。

## 什么时候用

商品标题、详情页、主图文案、卖点提炼、种草笔记、直播话术、评价引导、客服话术。

## 第一步:先要这 5 个信息

没有这些就写不准,缺了就问(一次问完):

1. **平台**(淘宝/拼多多/抖音小店/小红书/京东 —— 规则差别很大)
2. **品类 + 产品名**
3. **价格带**(决定文案调性:9.9 拼便宜 vs 999 拼品质)
4. **核心卖点**(最多 3 个,用户自己认为的优势)
5. **目标人群**(谁买、为谁买)

> ⚠️ **不要编造参数**。材质、成分、认证、检测报告这些,用户没提供就问,不能自己想。写错要担责。

## 平台差异(关键)

| 平台 | 标题逻辑 | 文案调性 | 长度 |
|------|---------|---------|------|
| **淘宝/天猫** | 关键词堆叠,覆盖搜索词 | 专业、参数详实 | 标题 30 字 |
| **拼多多** | 直给利益点,强调便宜 | 直白、口语 | 标题 30 字 |
| **京东** | 品牌 + 型号 + 规格 | 正式、可信 | 标题 30 字 |
| **抖音小店** | 场景 + 痛点 | 口语、有钩子 | 短平快 |
| **小红书** | 不堆词,像分享 | 真实、有个人体验感 | 标题 20 字内 |

## 标题公式

**淘宝/京东/拼多多**(搜索驱动):
```
品牌 + 核心词 + 属性词 + 场景词 + 修饰词
例:XX 保温杯 316不锈钢 大容量 学生上班族 便携水杯
```

规则:
- 核心词必须是用户真实会搜的(不是你造的新词)
- 不堆无关词,会被降权
- 30 字用满,但不重复

**小红书/抖音**(内容驱动):
```
痛点/场景 + 反差/数字 + 情绪钩子
例:租房党必看|300块把出租屋改造成ins风
```

## 详情页结构

按用户决策顺序排,不是按你想说的顺序:

1. **主图区**(3 秒决定去留)—— 一句话说清"这是什么 + 给谁 + 解决什么"
2. **痛点共鸣** —— 先说他的问题,不是你的产品
3. **核心卖点**(3 个,每个配场景)—— **卖点要翻译成买点**
4. **信任背书** —— 检测报告/销量/评价/资质(**只写用户提供的真实信息**)
5. **规格参数** —— 表格,清晰
6. **使用场景/搭配** —— 帮他想象拥有后的样子
7. **售后保障** —— 打消最后顾虑

## 卖点翻译(核心方法)

| 已知事实(产品视角) | 可写方向(用户视角) | 发布前还要核对 |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting@sha256:58b6a71d98898e5d

The line at the top of this page pins the label git:20260812.8dc2f6e, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ijpq2c53i5bllf2c.svg)](https://markdownregistry.com/a/art_ijpq2c53i5bllf2c)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Aug 5, 2026 and Aug 12, 2026, about one every 4 days.

versioncommittedcommitsizeaudit
git:20260812.8dc2f6e latest2026-08-12 8dc2f6e 5,186 BA view · diff
git:20260812.0d2c12d2026-08-12 0d2c12d 5,067 BA view · diff
git:20260805.8d426c82026-08-05 8d426c8 4,336 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5186 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

sanhuang520-ship-it/awesome-chinese-ai-tools · 11 stars · license MIT · pushed 2026-11-02 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ijpq2c53i5bllf2c
GET https://markdownregistry.com/api/v1/resolve?ref=sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting
GET https://markdownregistry.com/api/v1/blob/58b6a71d98898e5d3a34809f92be0bb8c44d5660e8b5d18af09bcd76a5465b32

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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