cold-offer-architect SKILL.md skillA
cold-offer-architect from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/cold-offer-architect@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/cold-offer-architect/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Aug 6, 2026
- Size
- 4,872 bytes
- Repository stars
- 7
- License
- Apache-2.0
Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy \u2014 to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Applies before copy, not after. Produces an offer architected as a deal, plus a pass/fail score against the eight-criterion gate below. ## Fix in this order, or you'll rewrite copy forever **Market → offer → copy → list → volume.** When something isn't working, work down that list and stop at the first thing that's broken. Almost every "our cold email isn't working" problem is an offer problem being treated as a copy problem, which is why the rewrite never helps. On cold traffic the offer moves more than copy, personalization, and volume combined. A strong offer with plain copy beats a weak offer with brilliant copy, every time. ## An offer is not an opener "Worth a quick call?" · "Can I send it over?" · "Open to a chat?" — those ask for interest in exchange for nothing the reader can value yet. They are openers. An **offer** is a complete value-for-value deal: a specific outcome they already want, a mechanism that makes it believable, the risk moved off them, and the terms. **Architect the deal first. The message is only the vehicle that delivers it.** Write the email before the deal exists and you will produce a polite opener every single time. …
Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/cold-offer-architect@sha256:310bcdde24372d24The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_jmcakfmaxz4qs63n)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4872 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_jmcakfmaxz4qs63n GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/cold-offer-architect GET https://markdownregistry.com/api/v1/blob/310bcdde24372d2462d0a759e85b990f955e963bd676f11eaa22299bbb0a5c63
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.