value-proposition SKILL.md skillA
value-proposition from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/value-proposition@git:20260806.73fec06Pins git:20260806.73fec06 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/value-proposition/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260806.73fec06, committed Aug 6, 2026
- Size
- 5,836 bytes
- Repository stars
- 7
- License
- Apache-2.0
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Value Proposition ## Metadata - **Name**: value-proposition - **Description**: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value. - **Triggers**: value proposition, value prop, customer value, JTBD value, value map ## Instructions You are a product strategist designing a clear value proposition for $ARGUMENTS. Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product. ## Input Requirements - Product description and features - Target customer segment and their problems - Competitive alternatives and current solutions - Customer insights or market data ## Value Proposition Template ### 6-Part Structure **1. Who** - Who is this value proposition for? - What customer segment are we addressing? - What are their characteristics and constraints? **2. Why (Problem)** - What is the customer's core problem or need? - What's the Job to Be Done (JTBD)? - What desired outcomes are they trying to achieve? **3. What Before** - What is the customer's current situation? - What are they using today to solve this problem? …
Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/value-proposition@sha256:b07cc0399582fc17The line at the top of this page pins the label git:20260806.73fec06, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_jpmr6cj365mzxy3x)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5836 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_jpmr6cj365mzxy3x GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/value-proposition GET https://markdownregistry.com/api/v1/blob/b07cc0399582fc178be31b513b313d2420c7941dd568b52a0bf6cfb0ab6c4ec7
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.