Home / patrickserrano / lacquer · profiles/marketing/skills/competitors/SKILL.md · GitHub

competitors skillA

This file is byte-identical to the first copy the registry indexed, one of 3 copies on public GitHub. Same content hash, same audit grade.

competitors is agent-read markdown (skill) from patrickserrano/lacquer: When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v.

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

1. **Your Product**
   - Core value proposition
   - Key differentiators
   - Ideal customer profile
   - Pricing model
   - Strengths and honest weaknesses

2. **Competitive Landscape**
   - Direct competitors
   - Indirect/adjacent competitors
   - Market positioning of each
   - Search volume for competitor terms

3. **Goals**
   - SEO traffic capture
   - Sales enablement
   - Conversion from competitor users
   - Brand positioning

---

## Core Principles

### 1. Honesty Builds Trust
- Acknowledge competitor strengths
…

Read the whole file at its exact version.

How to install

Latest version
mdr add patrickserrano/lacquer/competitors@v2.0.1
Exact content
mdr add patrickserrano/lacquer/competitors@sha256:99e9ea715b1ac6db

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_k3vjf7lipksqzuaz.svg)](https://markdownregistry.com/a/art_k3vjf7lipksqzuaz)

1 badge views in 30 days

Versions

versioncommittedcommitsizeaudit
v2.0.1 latest2026-09-22 5b3f378 8,803 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (8803 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

patrickserrano/lacquer · 3 stars · license MIT · pushed 2026-09-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_k3vjf7lipksqzuaz
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/competitors
GET https://markdownregistry.com/api/v1/blob/99e9ea715b1ac6dbaedda345a27358fb5e099f7d4fd5be63789d6e65cf2a6f46

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

More from patrickserrano/lacquer

CLAUDE.md claude
patrickserrano/lacquer · CLAUDE.md
git:20260921.bb80c5a · audit A · 3 stars
advisor-checkpoint skill
patrickserrano/lacquer · core/skills/advisor-checkpoint/SKILL.md · Consult a stronger model mid-task for a second opinion before committing to an approach, when stuck, or before…
git:20260725.3f0d943 · audit A · 3 stars
antigravity-rescue skill
patrickserrano/lacquer · core/skills/antigravity-rescue/SKILL.md · Use when stuck, wanting a second implementation or diagnosis pass, or handing a substantial task to Google's…
git:20260713.797aca7 · audit A · 3 stars
caveman skill
patrickserrano/lacquer · core/skills/caveman/SKILL.md · Use when the user says "caveman mode", "talk like caveman", "use caveman", "less tokens", or "be brief", invokes…
git:20260725.3f0d943 · audit A · 3 stars
claude-rescue skill
patrickserrano/lacquer · core/skills/claude-rescue/SKILL.md · Use when running under Codex CLI and stuck, wanting a second implementation or diagnosis pass, or handing a substantial…
git:20260713.e9a0b7c · audit A · 3 stars
claudemd-review skill
patrickserrano/lacquer · core/skills/claudemd-review/SKILL.md · Use right after being corrected on something a CLAUDE.md file should already have told you, when explicitly asked to…
git:20260725.3f0d943 · audit A · 3 stars
evaluator-optimizer skill
patrickserrano/lacquer · core/skills/evaluator-optimizer/SKILL.md · Generate a solution, evaluate it against explicit pass/fail criteria, refine using the feedback, repeat until it passes…
git:20260725.3f0d943 · audit A · 3 stars
exploring-an-idea skill
patrickserrano/lacquer · core/skills/exploring-an-idea/SKILL.md · Use at the very start of a new product idea — before a PRD, PCD, repo, or name exists, and any time someone says "I…
git:20260804.5f4ec88 · audit A · 3 stars
github-ci-fix skill
patrickserrano/lacquer · core/skills/github-ci-fix/SKILL.md · Use when PR checks fail, CI is red, or GitHub Actions workflows break - systematically inspects failing checks via gh…
git:20260725.3f0d943 · audit A · 3 stars
github-issue-fix-flow skill
patrickserrano/lacquer · core/skills/github-issue-fix-flow/SKILL.md · Use when asked to take a GitHub issue number, implement a fix, run builds/tests, commit with a closing message, and…
git:20260713.c1007fc · audit A · 3 stars
handoff skill
patrickserrano/lacquer · core/skills/handoff/SKILL.md · Write a structured handoff document before a session ends, before a context-heavy interruption (SSH/tmux disconnect…
git:20260725.3f0d943 · audit A · 3 stars
manager-loop skill
patrickserrano/lacquer · core/skills/manager-loop/SKILL.md · Run a large batch of independent work items (a fleet-wide harvest, a multi-repo sync-down, an overnight backlog) as a…
git:20260725.3f0d943 · audit A · 3 stars

Every file in patrickserrano/lacquer

Other files named competitors

competitors skill
coreyhaines31/marketingskills · skills/competitors/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
v2.0.1 · audit A · 51,418 stars
competitors skill
cesarjoquin/marketing-skills · skills/competitors/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
v2.0.0 · audit A · 190 stars
competitors skill
login-tb/claude-skills · skills/competitors/SKILL.md · Belegte, objektive Wettbewerbsvergleiche und Alternativseiten für den deutschen und DACH-Markt erstellen. Nutze diesen…
v2.1.0 · audit A · 73 stars
competitors skill
andersonlimahw/lemon-ai-hub · plugins/competitors/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
v2.0.1 · audit A · 14 stars

Browse by kind, by grade A, or by owner.